The Millennials are going against the norm, particularly when it comes to career choices. Instead of opting for more traditional career choices, they opt for more conventional choices. They are the main proponent and driving force behind the career shift the world is witnessing today.
Millennials are creating a new trend in the workforce. They are more likely to be freelancers to make a living. According to Lindsey Pollak, a millennial workplace expert, at least 47% of the millennial generation are leading the freelance pathway.
According to new Pew Research Center analysis of U.S Census Bureau data, the Millennials make up the largest population of the workforce in America. More specifically, they make up at least 34% of the American workforce and is expected to increase over time.
Besides now being the biggest percent of the workforce, Millennials are also the biggest population in the United States. And they are starting a new trend of leaving tradition 9-5 jobs. According to wMillennial Branding, 60% of Millennials quit their traditional job within 3 years and over 87% of companies report a cost of $15,000-$25,000 to replace a Millennial worker. This makes Millennials sound like they are spoiled employees, but that is very far from the truth. They have really good reasons to quit a traditional job. Here are only a few reasons why:
Flexibility and Freedom
According to the Millennial Branding report, at least 48% of Millennials prefer flexibility when it comes to work, over the amount of pay. Freelance jobs offer this aspect of flexibility that the Millennials seek. Traditional careers and jobs take away their freedom and flexibility to a Millennial.
Millennials prefer to work on their own time and love their freedom.
The Millennials grew up in a generation where technology was booming. Technology was changing at such a fast pace in their lifetime. The 8 track became a cassette tap to a CD to mp3. Hence, they were more exposed to technology and everything that pertains to it while growing up. They became the generation who is the most knowledgeable about technology and can adapt to the 21st century world a lot better than all the generations before. They are also more keen towards changes that take place in the tech world.
That said, freelancing jobs are often online, and they include jobs such as graphic design, writing, blogging, photography, and ecommerce just to name a few. All these job opportunities require some amount of knowledge towards technology and the online world.
Moreover, such jobs require a great understanding of networks and online hubs. Being able to understand such aspects increases the chances of making connections, as well as chances of success.
Millennials are driven by their desire to make an impact from their work. In other words, Millennials not only wish to experience personal fulfillment but make a difference in their workplace, as well as the society. If they lack this, they tend to defect from whatever company or organization they work in.
However, freelancing gives them personal fulfillment as it allows them to do work that they are passionate about as it is more often creative tasks. The online world also allows them to make meaningful connections that could increase their potential and success.
The Millennials entered the job market at the beginning of an economic depression. Hence, finding jobs proved to be difficult, and that possibly pushed Millennials to explore new avenues. Whatever the case, freelancing offers variety in terms of work projects. Also, it challenges individuals in different ways.
This tends to draw the Millennials, who not only love variety and change but love a good challenge. The variety also allows them to have different avenues of income. One can earn money from their online shop while writing and engaging in photography work at the same time.
Millennials grew up in an environment of changes. This gives them the ability to change and adapt. Freelancing allows them to adapt to different working styles as well as allow them to focus on what they want to in life. In order to get the best talents, companies should consider hiring freelancers instead of employees who work 9-5. Leila Mooney is a great example of a great freelancer from the Millennial generation.
Freelancers can do many different things. You can be a freelance artist, a freelance consultant, a freelance writer, designer, producer, filmmaker, wedding planner, photographer- the possibilities are endless.
If you are a woman entrepreneur looking for graphic designer that are vibrant, energetic, and you, are you more likely to hire a graphic designer who describes themselves as working with women entrepreneurs who are vibrant, energetic, and young, or are you likely to hire a graphic designer who works with startup CEOs or corporate finance? Of course, you would pick the graphic designer who works with women entrepreneurs.
As a freelancer, you need to be ultra-specific in your business plan about your selling point. Get down to the nitty gritty. Don't just define the demographics of your dream clients - define the psychographics too. Psychographics are their beliefs, values, and lifestyles that define who they are.
As a freelancer, you are worried. Where are my projects coming from? But if you say yes to everything, then you are not going to make enough money from some of those projects. Once you are finished with your freelance business plan, reopen it at least once every few months to see how well you are staying on track with your plans, or if you need to make some revisions.
Marketing can seem like a scary buzzword for most new freelancers, but it's a necessary piece of the puzzle to thrive in your freelancing business. Instead of thinking of this exercise as creating a marketing plan, which can be daunting, just consider exactly how you will find your clients.
For every client that exists, it feels like there are dozens of freelancers vying for attention. You have to have something that sets you apart. This is what your "unique selling proposition."
The good news is that you have already done some work with finding your unique selling proposition when you have your dream clients. There's no better unique selling proposition than catering specifically to the type of person or business your dream client is or has. This will set you apart as an expect on the specific subject matter your client needs. Can you further set yourself apart with a rock-solid guarantee or an angle that makes you different?
You are starting a freelancing business to earn money. And while uber-detailed financial forecasting can be left for the startups that need venture capital, it is still a good idea to plan for how you will earn your money in your business. Consider what you will sell to your dream clients. Sure, you are freelancing, so it might not seem as if you will sell anything, but you are- you are selling services.
Consider what you will price your services at. How much will you charge for different levels of service? Then, consider how many clients you will have to work with month over month to earn a full-time living and cover your business expenses, including taxes. You may be surprised at how much clarity this exercise can help you achieve.
So consider what your costs will be to run your business. Will you invest in more expensive tools as you earn more money with your business? What will that look like? Your business isn't set in stone. It will move, change, and evolve, but it is still crucial that you create a plan.
This is an important thing to have in your business plan because you will need to be ultra-clear on it so you can communicate it to the right people frequently.
Related: How to Start Your Freelance Journey
One of the trickiest parts of securing a freelance gig is knowing how to write a winning project proposal. Not only do you need to show off your strengths and experience; you need to write the proposal in a way that suits the decision maker. As a freelancer, your job is to convince the decision maker within 20 seconds of reading. There are many approaches you can take. Some projects might only need a brief, informal project proposal. Other projects with more moving pieces might require a more formal, in-depth proposal.
At times, potential clients, especially non-profits, may advertise available writing work via a call for proposals or a Request for Proposals (RFP). This means that the agency wishes for potential freelancer to peruse their needs, and put together a proposal of those needs, along with estimated costs.
Since decision makers don't have a lot of time, you need to make a strong entrance. Here are some questions to ask yourself: What are you doing to wow them straight out of the gate? What makes your email different from everybody else throwing their hat into the ring for this gig?
A captivating entrance that excites shows you did your research, and delivers actual value, is what will kindle an immediate interest in your potential client's mind. Start by finding the right remote freelancing gigs.
I'd like to be considered for your writing position. I am a strategic writer with a strong background developing online content, including blog posts, social media posts, articles, press releases, and other branded copy. I can turn a phrase in a way that represents your brand and appeals to your target audience. Whether you need a formal, serious tone, or a more playful one, I can make the transition with ease.
For 1 1 years, I have worked in marketing, and so I am accustomed to working with all sorts of products and services, and in a variety of industries. I have a deep passion for producing content to build community.
These are my writing samples:
Please contact me if you are interested. My email is email@example.com
Thank you for your consideration.
Keep the whole proposal short and simple. Especially if this is your first contact with a potential customer. This is the 21st century and no one has time to read a long email anymore. If they are interested in your service, they will contact you to learn more.
Whether your goal is to land higher paying clients for your existing business or validate your idea for a service to get into, starting with a solid foundation of being able to pitch yourself is essential.
Practice how to pitch yourself today at Treehouse Society. Cowork with other freelancers, consultants, and startups and get feedbacks on your pitches and proposals.
Related: How to Win Your First Client as a Freelancer
A freelancer or freelance worker is a term commonly used for a person who is self-employed and is not necessarily committed to a particular employer long-term. While the term "independent contractor" is sometimes used to designate the tax and employment classes of this type of worker, the term freelancing is most common in culture and creative industries. Freelance workers are sometimes represented by a company or a temporary agency that resells freelance labor to clients; others work independently or use professional associations or websites to get work.
Fields where freelancers work are predominantly in music, writing, acting, computer programming, web design, translating, illustrating, film, video production, and other forms of work which some cultural theorists consider as central to the cognitive-cultural economy. A freelancer can also be a self-employed person offering services, usually to businesses and often to multiple clients at a time. The type of work freelancers does vary. Nearly every type of service a business would need could be provided by a freelancer, including but not limited to marketing, such as social media marketing, copywriting, publicity, writing, technological support, such as programming, interior design, graphic design, and bookkeeping.
Freelancers have a variety of reasons for freelancing. The perceived benefits differ by gender, industry, and lifestyle. For instance, the 2012 Freelance Industry Report reported that men and women freelance for different reasons. Women survey respondents indicated that they prefer the scheduling freedom and flexibility that freelancing offers while men survey respondents indicated they freelance to follow or pursue person passions. The survey also shows that freelancing enables people to obtain high levels of employment in isolated communities.
Freelancing is also taken up by workers who have been laid-off, who cannot find full time employment, or for those industries such as journalism which are relying increasingly on contingent labor rather than full-time staff. Freelancers also consist of students trying to make ends meet during the semester. In interviews and on blogs about freelancing, freelancers list choice and flexibility as a benefit.
The internet has enabled many freelancers to search for gigs, interviewed, and get hired without actually meeting his/her employer in person. This facilitates long distance business relations all over the world and allow freelancers to work anywhere s/he wants. Many freelancers choose to work out of coffee shops or coworking spaces for their freedom.
There are many in Treehouse Society who are freelancers working on their passion. Join us today to enjoy your flexibility and pursue your passion.
Related: Coworking Space: Freelance's Adrenaline
Internet has changed everything including hiring trends. Thanks to the internet, people now hire people from all over the world. They can get the best quality of people without cramping their own corporate office and the freelancer has the freedom to not be stuck in a cubicle. There are many different platforms which connect employers to freelancers as discussed from this blog post.
Not everyone is a graphic designer or a programmer in this world. But there are other profitable freelancing gigs in the world. One of them is social media marketing. There are multiple small businesses, startups, independent contractors, and consultants looking for someone to manage their social media pages. They might also expect content writing, blogs, content editing, design, and SEO. And you can do all social media management with tools on a basic laptop with no extra investments to get started as we know that freelance startup cost could add up.
Social media is everywhere. An increasing number of businesses are looking to harness the power of social networks to capture the vast majority of potential customers. For this, they need the services of social media experts. While those new to the field may only charge $15/ hour initially, the cost keeps going higher with experience, with a huge majority of social media experts charging as much as $250/hour.
The demand for online marketers is on the rise, as more and more businesses are looking for part-time professionals that can spread the word about their brand and services and take charge of their marketing campaigns. If you understand branding, marketing, communication, engagement, advertising, targeting, follow-up, and can help clients in marketing their brand through diverse promotion campaigns and strategies; this is a perfect freelancing career for you. Prove your worth by marketing yourself and getting a few clients to write testimonies for you. If you can impress a prospective client through the way you sell your services, you can easily land in your first freelancing opportunity.
This one shouldn't come as a surprise. After all, businesses of all sizes are all in need of talented individuals to implement and manage the day-to-day activities for their social media marketing campaigns. While not as high-paying as more-tech related skills, social media managers average between $67,750 to $94,250 per year.
One of the primary advantages of freelancing is the ability to decide what you are going to be paid. This means you will be earning whatever you decided your time and services are worth, and assuming on your ability to back those rates with genuine quality, of course.
The second primary advantage of freelancing is the ability to work in a field that you love and have expertise in. So if you are passionate about writing, you can write. If you enjoy and are trained in graphic design, you can be a graphic designer.
Our last advice here is to never give your services for free. Rather than trying to tailor your choice in career to meet your financial needs, you should add a price tag onto your skill. You should tailor your rates to meet your lifestyle demands and act accordingly. The thing you love to do the most will become the most profitable career as you will love doing it so much that you can keep doing it.
Customer relationship management (CRM) platforms are those fun little tools that so many people use incorrectly. CRMs as a category have done an amazing job of positioning themselves as a sign of success. CRMs can help small businesses and freelancers get organized as they scale up their operations.
When small businesses are just beginning without a lot of clients, it is pretty easy to keep track of everything with a simple spreadsheet. But, once businesses start to grow, spreadsheet isn't enough to track things like customers, sales, progress, etc. Luckily, customer relationship management (CRM) tools exist to make business owners' lives easier. Even the smallest business can benefit from using CRM tools and it isn't expensive. In fact, there are some free plans.
If affordability is the major criteria when you go for a CRM; there is a common trend of CRM keeping their prices less than its competitors. But sometimes, you might be missing out on some important feature trying to save a dollar. You should always choose the CRM that fits your needs the best.
CRM should not be considered as a data entry system; rather it should be seen as an automated system which relieves a user from manual data entry, manual emails, and SMS. Your choice of CRM should be smart enough to capture your deal and create it for your workflow into your sales pipeline.
1. Insightly (14-Day Free Trial)
Insightly is a well-rounded CRM with marketing and project management tools as well as automation for lead and opportunity management. Freelancers with an abundances of clients could appreciate the leader profile layout. You can see your activity history with the lead, as well as email correspondence, internal notes, exchanged files, related tasks, and events. Build- in and custom email templates allow for personalized, scheduled emails to touch base with clients or build rapport, Customizable reports allow in-depth looks on data within the CRM for nearly any angle. Even after the free trial, there is a forever free option where you can use with less functions, but it is a really great tool!
2. Bitrix24 (30-Day Free Trial)
Bitrix24 is a platform that offers quite some features for free. There is even a built in telephone, the option to migrate your emails to a Bitrix24 webmail account, an internal activity feed, a calendar with sync to Google, Outlook, Mac and mobile, file storage, and more. Now onto their CRM aspects, Bitrix24's CRM functions include the normal lead, contact and deal management, as well as built-in invoicing and quptes, activity management and deal reports (not to mention summary reports for each section). There is a ton under the hood for Bitrix24- it provides a broad range of functionality for its users. Like Insightly, Bitrix24 offers free plans even after the free trial, but again, with minimal functions.
ThriveSolo targets the creative freelancers in the CRM space. Like all the other CRMs, it provides a 14 days free trial. Freelancers use ThriveSolo's software to give them a competitive edge while ensuring freelance projects run smoothly. It will have a transformative effect on a freelancer's workflow. Repetitive monthly or weekly tasks, such as invoicing, can be taken care of with the click of a button giving the freelancer the time to be creative and concentrate on clients. It also allows freelancers to keep track of expenses and time they spent on the clients' project. This is a powerful software for freelancers.
Of course there are other CRMs in the market for freelancers and small businesses, but these are 3 of our favorite CRMs for you to try out. Let us know what you think!
Related: How to Start Your Freelance Journey
You have finally decided that working from home may not be such a good idea after. The countless distractions are affecting your productivity. The loneliness is so overwhelming that many times, you look out the window just to be assured that you are not the only human left on earth. So, you want to give the idea of using a coworking space a try.
Congratulations! You are off to a good start. But you are still faced with the heavy burden of finding the right coworking space that suits you. Take a look at these tips which will help you make that decision.
Talk to other freelancers
Sandeep Jauhar says, "The only mistake you can make is not asking for help." Asking for the opinions of your fellow freelancers might steer you down the right path. So talk to them.
Here are some sample questions to ask them:
What influenced their decisions to select their coworking spaces? Has it been able to meet their needs? Can you apply similar criteria to your circumstances?
Here at Treehouse Society, we have many freelancers who come here for the creative community and comfortability. Many freelancers who work out of here are writers, video editors, IT consultants, software engineers, and etc.
How much space will your work require?
Some freelancers just occupy a desk or a cubicle. However, others who have jobs which demand privacy or need larger space may opt for a private office. So assess your needs first, and decide the amount of space that will be convenient for you. Then, ensure that the coworking space you are considering will have the right type of space you need.
Treehouse Society has options from hourly conference rooms, day passes, ten passes, and monthly open desks, permanent desks, and private offices. You could choose the option that works for you.
Consider the distance
This is a key factor when searching coworking spaces. You do not want to pick out a place only to realize that it takes 5 hours to get there, or that the routes are always traffic ingested. You may want to check out beforehand: How far is it from my house? Will it be easy to transport myself to and from the location? Are there any alternative routes to go there?
Treehouse Society is close to many public transportations and is walkable from North Beach, Jackson Square, Financial District, and SOMA.
Will the working hours be convenient?
Choose a place where the accessible hours are convenient for your work. While some coworking spaces employ a strict 9-5 policy, others are flexible enough to allow freelancers decide working hours on their own terms. If your job is adaptable, you should choose a space that offers adjustable working hours as well.
As a member at Treehouse Society, you can access the space 24/7. We have plenty of freelancers here who work with their own flexible schedule.
How much will it cost?
Coworking spaces are priced based on factors such as location, amenities, size, and so on. While you are interested in quality, you still need to remember the status of y our wallet. Hence, when selecting the ideal coworking space, ensure that the cost of membership does not rip your pocket. In summary, pick what you can afford.
You can check out our pricing here: Membership Plans
Does it have the necessary amenities/ infrastructure?
Before paying for that space, you might want to see if they are well equipped with amenities that will help you maximize productivity. For example, is there reliable wifi? Are there enough power outlets? Are there printing and photocopying services? How about lounging areas?
Yes, Treehouse Society has all of the above!
Now that you have been equipped with knowledge, make the best choice for you to be productive.
Schedule a tour today!
It could be a bit lonely being a freelancer. Also, since you are not surrounded by a bunch of other employees, it could be difficult to get the motivation and inspiration to get the best work done.
If you are living in the 21st century, there is a huge chance that you listen to podcasts. Over the years, podcasts have grown into one of the best sources for news and entertainment around.
There is a whole world of podcasts that either self-employed help people to learn how to run businesses or just teach about money management in general. For those of us who might not feel comfortable talking to family or friends about money management, these podcasts are great outlets. They are also an amazing source of business ideas and professional creativity that we wouldn't encounter otherwise.
1. The Freelance Podcast
The title makes this sound like this is a generic podcast for freelances, but it's not. This is a podcast targeted at people with steady jobs who are doing a bit of freelancing on the side and are nervous about transitioning to becoming a full-time freelance. Host RJ McCollam sets out to help by "giving real world advice and information that can be acted on immediately."
2. Product Hunt
Want to stay on top of trends? Are you a product nerd? This podcast is for you! If you are familiar with Product Hunt's website already, you know what this is about. Product Hunt is filled to the brim with all sorts of topics- career strategies, inspirational interviews, the list goes on. The Maker Stories episodes are in-depth conversations with the most influential people in tech, culture, and politics. Try it out!
3. Off the Charts
A business podcast hosted by Nathalie Lussier provides brief, actionable tips to move your business forward. As a digital strategist and online marketer, freelancers can gain insights on how to sell their business in a competitive environment.
4. Bad with Money
Host Gaby Dunn claims that she is "anything but a financial expert," but her podcast is so funny that you will forget it is supposed to be educational. Dunn who has been featured in Almost Millions before for her looks at the economics of Youtube stardom speaks with guests from all different ends of the creative world from writers to comedians and beyond about how money has impacted their lives for better or worse.
5. You Need a Budget
You Need a Budget is a popular personal budgeting, debt-reduction, and bookkeeping software package that Almost Millions have featured before. The makers of You Need a Budget also offer a great personal finance podcast that covers the basic things like saving, making a budget, and reducing expenses- in short, no-judgement segments that are perfect for listening to while in the car or doing housework.
6. Brunch & Budget
Pamela Capalad is a financial planner whose podcast is "where personal finance & social justice intersect." Topics for her show include everything from how to get health insurance to ways to close the racial wealth gap to becoming a creative entrepreneur. The long-lasting podcast has many episodes available for streaming and download that cover all the basics of personal finance.
7. The Busy Creator
Working as a creative professional isn't easy. Prescott Perez- Fox's Busy Creator podcast is one of the best places to hear about creative folks talking about their jobs and what makes them good at their job. A typical episode includes conversations with everyone from television costume designers to coworking space operators to web developers.
Next: Freelance Startup Cost
Deciding to quit your day job to freelance full time is scary. There are a lot to worry about especially in a city like San Francisco where the cost of living is so high. However, you are really excited to turn your passion into a career.
Freelancing is really enticing. As it gives you a lot of fulfillment and freedom at the same time. The common issue is simply not knowing where to start. Fortunately, building a successful freelancing career is easier than it seems.
You can start small with your ambitious journey. Start freelancing on the side to gain some feedbacks before you quit your day job. After you feel like you are ready, it is time to make the full leap into the journey.
1. Choose Your Craft
Just about everything could be done remotely nowadays. This is why there is a strong likelihood that the skills on your resume actually contain one or more freelancing opportunities. You may be be required to think outside of the box on how to fit your skillset for a remote job. It could be discouraging as remote jobs are mostly graphic designers or programmers and we are not all graphic designers or programmers. However, you may find that your "secondary" skills can offer up freelancing opportunities. For instance, if you are a strong writer, then you have the potential to develop a freelance writing business.
Don't be paralyzed by preconception that you do not have the necessary skills or experience- you would be surprised at how little experience you need to get started. A little faith in your abilities will take you a long way.
2. Create marketing materials
Lay the groundwork by developing marketing materials. This way, you can start to establish buzz before officially launching the firm. At a minimum, set up a website, create Twitter and Facebook accounts and order business cards.
As you begin to tell family, friends, and contacts about your new journey in the weeks or months before the launch, you will want to have materials that inform them about it.
Start networking and building interest right away and start collecting business cards to set up an email list so you could inform everyone when you are ready to officially launch. You may be surprised by the amount of forwarding you might get if someone is interested in what you have to offer.
3. Keep in touch
You have probably sent out a mass launching email. Maybe there are a lot of people who have replied, or maybe you are discouraged by the lack of response. Find a few business cards that might have had interests in you and send a personal note to follow up. Maybe include a message of what you guys talked about that was interesting. When you don't want to do is to follow up with an open ended request. "We should get coffee sometime" isn't something that would make anyone rush to their calendar to block out time to meet with you.
4. Play the odds
Ultimately, securing freelancing work is a numbers game- The more prospective clients you contact, the more likely you are likely to find work. That is the equation you should keep in mind. If you have a reasonable skillset and create a quality brand, there is no reason why you cannot succeed in the world of freelancing like so many others before you.
At Treehouse Society, we have many networking events for you to meet your prospective clients. We might also have members who are looking for freelancing work. Our members are open to helping each other succeed with our skills or our contact. We aim to provide a supportive ecosystem for every working person in the 21st century.
Check out more on How to Win Your First Client as a Freelancer
If you are thinking about being a consultant, a freelance developer, or a writer, you may think you can just hole up at home in front of your computer and run your business. To an extend, this thought may be true, but there are other costs you should remember to budget for. If you prepare for them before you strike out on your own, you can avoid being blindsided by them when you are already stretched out by starting your own business.
In order to run a business, you need to apply for either an LLC, S Corp, or partnership. Most freelancers have an S Corp. Even if you are planning to just be a sole proprietor, you may need an EIN for your clients.
You need business insurance just in case anything happens while you are running your freelancing business. Hiscox is one of the easiest way to get started as a small business owner.
You don't have to outfit your home workspace like the palatial corner office you never had, but you will need some things that you may not have considered. Working from a couch or your bed may be fine occasionally, but when it is time to take a video call from a client, or do some serious work, nestling up in your blankets and pillows may not be the place you want to be. You need a professional background, a decent desk, useful peripherals, and the right tools for your job. At Treehouse Society, our office is set up in a casually professional way so you can feel confident taking a call from your client here. Check our membership here.
Equipment and Tools Costs
As a freelancer, you are responsible for obtaining and maintaining the equipment that you need for performing your gig. Even if you currently own some of these items, you will need to replace them when they reach their lifetime, need upgrades, or become obsolete. Also, remember that you may need more powerful, professional resources to freelance than you probably have for personal use.
Here are some of the things you may need as a freelancer:
Advertising and Promotion Costs
As a freelancer, you may need some advertisements especially during the start of your career.
Some of the advertisement budget include:
Legal and Accounting Costs
As a freelancer, you may also have some legal or accounting costs. First of all, you will need to do your income taxes and freelancing tends to make your taxes more complex. As a freelancer, you can either choose a tax software or hire a bookkeeping or accountant, or both. You may also need an attorney to give you legal advice when the needs arise or in choosing the right business entity for your situation.
A common misconception is that starting and running a freelance business is free. Nothing could be further from the truth. While most freelances experience a lower startup costs than other types of businesses, nearly all freelancers will wind up having to pay some money to start and maintain their freelance business.
Social Innovation and Coworking
Benefits of a Coworking Space
Health Benefits of a Coworking Space
Why Meeting Others at a Coworking Space is Good for Creativity
Coworking Space- Freelancer's Adrenaline