Every type of business needs a leader whose thought process must be followed. These leaders can be either pragmatic or idealistic. You can choose which approach you want to follow. Idealistic approaches could be great but at the end of the day, one could be burned out from being too idealistic. Typically, in businesses, the pragmatic approach seems more effective as opposed to the idealistic approach. There are times to be idealistic, but day to day business operations requires a more pragmatic approach.
Pragmatism refers to being able to derive results using practical and logical actions. The main focus of this ideology is to get to the result and answer questions regarding how to get certain things done. There are certain ways how you can practice pragmatism for your business and how it’s beneficial for you.
How can you be pragmatic for your business?
Advantages of practicing pragmatism for your business
Many people believe that pragmatism is not an effective approach to take on when conducting business. They might be right because a pragmatic approach is a system. It is a system to get things done while your idealism is used as motivation to get you there.
In this fast-paced world, we need to solve our problems quickly so we could move on. If there is one thing that could help us to solve our problems quickly and thrive is great customer service. Many businesses invest in other things to attract buyers when the real investment is having a customer service that compels buyers to remain loyal to your brand. After all, your business should be there to solve a problem for your customers.
Instead, businesses seem to be in a constant rat-race, overlooking customer satisfaction and trying to bring new customers to buy their products when really their focus should be retaining the ones they have. Here’s why customer service should not be given the backseat and why it still matters:
Customers Will Come Back
Customers tend to come back when they are satisfied with their purchases and their complaints are heard. Great customer service will lead to a relationship of trust between the seller and the buyer and so loyalty of customers can be easily won over by satisfying a customer. A company with good customer service compels people to continue investing in their brand which is also less expensive than trying to acquire new customers each time.
Higher Quality of Product
When customers trust a brand, they are likely to become a recurring customer allowing you to put their money for product development. Companies usually emerge with newer products when their roots have become strong and they have many loyal customers. When this happens, customers tend to buy from these brands even if they become pricier because they become convinced that these brands will always deliver the best without disappointing and fix anything that is less satisfactory.
As a Medium of Communication
Customer service is usually the only medium of communication between the buyers and the sellers and therefore often a customer’s opinion and judgment are formed by the customer service provided by a company or brand. When customers know they have an avenue where they can voice their complaints and they will be heard, they feel more secure and so have a positive perception about a company.
Customers Will Unconsciously Advertise
When customers are happy with a brand and feel comfortable voicing their queries and complaints, they tend to refer other people to brands with better customer service as well, unconsciously or consciously promoting the said brand and bringing more customers to buy from them and hence widening the business and prompting more people to purchase from those brands.
Minimizes Chances Of Business Failure
When businesses fail, one of the largest contributing factors is poor customer service. Customers stop buying from and coming back to brands when they are responded to very late when their requests and suggestions are disregarded or their problems are left unanswered. On the other hand, good customer service will leave the customers happy and therefore chances of complete failure will be close to none.
Hence, customer service is a vital part and determines largely the success of a business as it helps retain customers, creates a good impression of a brand and maximizes success. Moreover, it urges customers to be loyal and is the backbone of most businesses.
Open communication is key in every team no matter what type of organization you are running. Having bad communication in your team could be more than disastrous.
What is open communication?
Open communication is when everyone on the team has access to information happening at the company.
How does it help with the company culture?
This could establish trust among everyone on the team as there is open access to everyone in the same. It also establishes a sense of belonging and motivation for the team.
Every team should have an open communication flow that entails sharing:
The concept behind open communication is simply to enable the members of your team to freely speak and provide suggestions in areas that the leader may be wrong as a feedback system. However, there are diverse ways to effectively promote open communication.
While the majority of it comes down to nothing else but behavior, it is still shocking to know that some leaders unintentionally act in ways that go against any form of open communication.
Nonetheless, open communication can be encouraged by:
Most leaders have this open-door policy yet, there is a huge difference between people walking inside such an office and having an open door. The fact is that there are little signs that show that you are paying close attention.
Whenever a person in your team has any suggestions, you should try to accept it in areas where it is needed. This creates a feedback system that is needed so we are not operating in a fantasy land that only exists in our fantasies. This is why every team needs a realist.
Although it is crazy to make use of every idea that your team brings forward, showing your team the part of you that is willing to transform your approach based on their ideas is a strong reinforcement of free and open communication.
Also, should someone come up with a suggestion that you know will not work out, do not shut them down but explain politely why it might not work out.
If a person in your team has a great concept and it is fully implemented successfully, you should give them their credit publicly. This will allow them to have more passion for their work and even bring more ground-breaking ideas.
To Wrap It Up
Communication within team members cannot be overemphasized. You can always encourage your team members to be open when you easily accept their feedback. You do not just have to accept it, you should also act on it where necessary.
Being the leader of a company that has so many potentials of growing and doing your best to stay in the path of this growth, you get to face some kinds of anxieties that hang under the surface of your daily tasks
You probably are already treading the water regularly and you do not have the mental energy to deal with another thing, but one thing you need to consider is where do you want your company to work from? After all, unless you already have robots running your company, your company is built by humans, but even West World robots need a place to be based out of, so maybe your team of robots and humans need an office. However, having an office lease is a big commitment.
Bear in mind that, any bad office lease decision will waste no time in killing the dreams you have of your startup before killing the startup in real-time.
Although, when you need the space, it seemed like a wonderful idea it is likely not beneficial to your company over time.
Tips To Avoiding Office Lease Issues
In a bid to avoid all of these office lease issues, there are tips to take along with you for you to keep your startup dream alive. These tips include:
Always have an idea of what your next move will be even though it will happen either in some years to come or even months. Especially in San Francisco where permits process takes an unusually long amount of time. Plan plan plan!
The fact is that a good broker will work with you in a bid to be aware of your priorities when seeking out an office space and also understand your business plus its space needs.
Moreover, the ideal broker will have an idea of the buildings available in your area and have a good relationship with some of the owners plus an insight into the exact time that space will be vacant.
All of this will make things easier and less of a hassle for your business at the main time.
Too much space or even a space that is little can turn out to be a killer mistake. This happens most especially when you have not negotiated the ideal terms on the office space lease.
Also, you should embark on learning about what is known as a target amount of people to hire and try applying it to your educated guess.
This is because you could land on the hook for thousands of dollars worth of repairs or maintenance should anything go wrong in the space you occupy. A good broker will help you avoid such trap terms as well.
To Wrap It Up
As mentioned earlier, an office lease can contribute to killing your startup before you even think of making necessary expansions. The amount of liability is huge with a traditional office space. A useful tip to consider is to consider some of the shortest lease terms deals possible. Or you can try coworking! Whether if you are a solo founder who just needs a desk or a small startup seeking a private office, or a corporation needing a satellite space, we might just be the perfect choice for you.
Choosing Treehouse Society means that you can save time thinking about office space for your team and focus on what you do best. Take a tour today!
Content marketing goes further than being just a buzzword. It is a very important part of a highly successful marketing strategy.
The buyers we have today usually demand not just creative but also compelling content from companies and brands that they like.
This is where content marketing comes up as it is capable of filling this need through the creation of highly effective content. It goes further to optimize its distribution all across a vast range of customer reach and channels.
At a point in time, content marketing was only used as a way to set your brand apart from the usual competitors but now, it is necessary for any brand.
Note that, content marketing is being placed at the heart of some of the most successful virtual marketing campaigns.
While you may be wondering if your company needs this, we are here to let you know exactly why you do.
Your company or business need content marketing because:
When you build trust, it can aid your business in establishing a brand reputation that screams positivity.
The fact is that content marketing aids in creating and optimizing the ideal kinds of content, it amplified your business’ presence online among the audience segments.
Also, content marketing is a great vehicle when you need to grow the thought leadership agenda of your business and to position your brand like nothing else but an industry leader.
Nevertheless, lots of brands have a hard time struggling to gain a powerful foothold in these social media channels. However, content marketing can assist your business in creating very relevant and highly compelling content that is not only good enough for social sharing, it is also good for the advocacy of your brand.
To Wrap It Up
Some of the best content marketing firms have a deep understanding of the diverse roles that different types of content play at certain stages of their sales cycle. For example, Jotform has one of the best content strategies out there. Their content feels down to earth and relatable to their customers.
If the needs of buyers are being aligned with content at every stage of the journey, content marketing makes it much easier for them to easily navigate the road from potential to happily satisfied consumer.
The golden year is also known as the bonus years and these are that comes after your retirement. As soon as people reach the age of 65, some may become confused as to whether to start a business or just rest forever. Well, maybe it is called the golden year for a reason. It could be a golden opportunity for you to start a business.
Considering that your golden years are here, you now need to seize the opportunity and start your own business. You might think that you are too old for it since you are already retiring from your regular job but that is the perfect timing to start another life. Especially if you did not have had an opportunity to do things that you love during your sunshine years.
Here are a few reasons why:
Life span is longer than ever
The retirement age of 65 is not an accurate age to retire as the human life span is now longer than ever. Some people might not die until 100. What are you going to do for the rest of the free time if you don't start a passion project?
Starting a business is a source of satisfaction
Starting a business of your own during your golden years and especially after your retirement is very crucial as it is the basis in which you can accrue a certain level of satisfaction. It is very crucial therefore to start a business to get satisfied.
It is a source of implementing your hobbies and earning from it
Did you know that you can convert your hobbies into a business? Yes, that is very possible. For example, you might have been a huge fan of soccer and other games and as soon as you retire and enter your golden years, that will give you an opportunity where you can create things related to your hobby.
Business during the golden years is a source of extra income
Pensions are now a thing of the past. What is going to happen to your bank account when you retire? You might need to spend those golden years running a business that you started with the aim of earning something extra. Life is expensive during golden years and this calls for the need to have a business that will be a source of income crucial for supplementing your retirement funds.
Starting a business is not only limited to young people. No matter what age you are, you could always start a business. What are you starting in your golden year?
Creativity can bring our business or career to the next level. Creativity is responsible for the latest technologies, innovativeness, and uniqueness.
Creativity sets us apart and makes us stand out in this monotone world, so why is it that on hearing this word –creativity, we start having anxiety? We glorify the idea of being creative in every chore of our lives yet deep down it makes us squirm.
We believe, or most of us do at least, that creativity is a talent that has been gifted only to a few, and that is the biggest myth of all time. Creativity is deep-rooted among every one of us, however, it requires an open mind to extract it and explore it.
The following are the top five myths about creative people.
CREATIVITY IS INNATE
People believe creativity is innate and it cannot be developed with time. It is believed that creativity is only gifted to the selected few. It is a myth that creativity cannot be developed. The truth is that every human being has been blessed with this characteristic, some use it and others believe in this myth and restrain it. This can be understood better with an example, if you want to become a fitness trainer, you go to the gym, you do high-intensity workouts, similarly, if you want to become a dancer you take classes. Creativity is just like that. A skill that needs polishing.
TIME PRESSURE IS THE KEY FOR BOOSTING CREATIVITY
Masses believe that when a person is presented with a strict time limit and has a lot of pressure on the head, he or she eventually comes up with creative ideas. However, studies and research disagree. It has been studied that people presented with tight time limits perform work less creatively. To boost creativity, one needs to be relaxed, calm and believe that he or she has got it all.
“I WILL BE CREATIVE WHEN I AM ASKED TO BE”
This is one of the major myths. People believe that only top levels of organizations have to be creative because it is in their job description. However, this is completely false. One has to be creative in all areas of life, no matter which position of the hierarchy he or she is on.
THE ORIGINALITY MYTH
It is believed that creativity is strictly original. However, it is wrong. Creativity can take place even after referring to older ideas, the whole point is to make something better and unique out of something that already exists. Studies have shown that all these new ideas that take place are better and improvised versions of the older ones.
CREATIVITY IS AN INSIGHT
There is a myth that creativity is an idea that comes suddenly at a moment. An insight. However, this is not the case. Creativity takes place after loads of hard work and research. It is not just an idea that pops up suddenly but thorough research and lots of failed experiments make an idea creative.
These are 5 myths about creative people. Of course, one can always improve on creativity. Focus on that calm mind, meditate, read more, and explore more. Exposure to different things in life can boost creativity in a person.
REFERENCES AND CITATIONS
If you have ever shopped for a coworking space, you would notice that it is not a perfect competition type of market, and not all coworking spaces are made equal. In San Francisco alone, there is a wide range of what coworking spaces offer. The environment, vibe, and price are all very different. The owners of a coworking space could range from just a yogi to a small business owner to a corporation.
Coworking Spaces vs Large Corporate Spaces
Coworking originated in San Francisco by Brad Neuberg with the idea of combining the freelancing with a structure of a community of office space for freelancers to feel as if they belong somewhere. A coworking space is an environment that allows a different set of people to work on their desired project at an independent level. Since then coworking spaces have sprouted everywhere, not only in the Bay Area but also internationally. Smaller and independent business owners were first onto the idea of gathering other freelancers. And if you think about it, freelancers have a lot in common with small business owners. First of all, they all work independently and they don't belong to a large company who gives them directions on their work.
Once this movement gained tractions, larger corporations joined in. Corporate coworking spaces started sprouting everywhere. Large corporate spaces are normally larger and specially designed to accommodate larger companies. In truth, a large corporate space is the enterprise version of the smaller coworking space environment.
They both usually offer private offices for companies and the main area for independent workers.
Which Choice Is Best For You?
There are numerous points essential for consideration when picking out your preferred coworking space. But you should pick one that fits your vibe, energy, and budget. As relative as choices can be, here are some of the important points to consider while choosing between coworking spaces.
Picking a smaller coworking space could provide an environment with fewer people and less noise.
If you are in any type of environment that requires you to put in the work, you might need to consider going for the smaller coworking space for this advantage.
In a smaller space, it is easier to manage this with the fewer set of people in the same coworking space. People who opt to use smaller coworking spaces are also normally a set of more down to earth people.
It is very important to pick the coworking space that will facilitate your productivity and provide you with a comfortable environment to work in. If budget isn't a constraint, of course, you should sign an office lease to work in your workspace. However, you could always do cooler things with your money than renting an office space.
Come check out why Treehouse Society could be a great choice for your team's productivity, budget, and space needs.
The ideal dream team is the one that works together and promotes positivity to create a learning and growing environment that can help in flourishing the company and its profitability. While the research always for such employees who can work in a team and lead it to prosperity however sometimes you might even encounter a toxic employee who basically drains the employee happiness and productivity and hinders the profitability of the company as well. No HR manager ever wants to hire a toxic employee as it is said: “One bad berry can spoil the whole basket.”
Effects Of Toxic Employees On The Organization:
A toxic employee can damage the company daily as well as in the long term. The research has shown that 56% of employees tend to leave a job because of a toxic co-worker. The toxic employee can blame the other workers for the failures of his own, bullies other workers around, or creates drama where other teammates feel annoyed and humiliated. These things make the working conditions hard for the other employees and they tend to leave the job to find a much peaceful one.
Identifying Toxic Employees:
So now, the question arises: How can one identify a toxic employee? Mostly in organizations, the toxic employees are pretty much visible if there is any. However, some of them are too clever and know how to keep themselves low key or their manipulative nature leads people to believe that it was others' fault. The basic traits of toxic employees are that they are defensive and aggressive with other workers, they do not take responsibility for their faults, and they tend to resist growth or change. You can even find them bullying and gossiping about others. No matter what they do in the organization, the result is that they damage the efficiency and morale of others on the team as well.
Dealing With Toxic People:
It is easier said than done that toxic employees should be weeded out during the hiring process especially when the core team is being built. However, some toxic people make the hire because of their resumes. They sell themselves well on a piece of paper and they are even better during the interview process as sometimes the toxic people are charismatic. However, their toxic personality often shows up after they are given responsibilities, left with coworkers or given challenges. Although, still the best way to counter such toxic employees during the hiring process so it needs to be aligned accordingly.
The interviewers should be sharp enough to ask questions which can show how civil the candidate is and what can be achieved by asking them how they will resolve conflict instead of asking them how they will handle the difference in opinion with other teammates. Make sure that during the interview you have investigated the candidate about their previous experiences at other companies and how they handled different conditions and personalities there.
It doesn't matter what kind of organization you are running, from nonprofit to startups. It is quite important for you to not allow toxic teammates to enter from the start as it can create a blockage in your growth and productivity. The best way to tackle it is during the hiring process to prevent negativity. If it still surfaces, then take action upon it as soon as you get to know. Once the employee is in your organization, you need to provide honest feedback. Maybe the toxic employee doesn't even know that he is being toxic. However, if the behavior continues, you should figure out a strategy to rid him/her ASAP.
References and Citations
Different types of unique relationships exist between people, family, romantic, business, etc. Some people might not realize, but relationships take a lot of active work, especially the relationship of cofounders. It is a lot more than even a significant other, as cofounders not only need to share the same idea and dream but also need to manage finance and build a team together.
Smart cofounders are sensible enough to give their best and look great when the occasion arises. It is very unwise to reveal the cracks that may exist in their relationship during a pitch. Cofounders make point of fixing their strain to get the best productivity out of themselves.
Numerous reasons could cause sour development in the relationships that exist between cofounders. This could be one of the determining factors that determine if they are staying together or going their separate ways.
Below are some of the ways cofounders' relationships go sour and how to fix these issues:
Here, there has to be some level of compensation and a genuine understanding of your partner’s perspective. It could be the energy level or other commitment issues. It could be health issues or another side project. These differences have to be worked on to continue that positive desired relationship.
However, if you are already into the project for a long time and there still exist some level of differences, you should consider redefining and communicating your mind.
Having a detailed cofounder agreement is also useful to help keep everyone in line. The honesty and openness that exists between cofounders help in bringing out the best versions.
Interestingly, it is not always hinged on history. It depends on how well you think you know your cofounder and your dynamic as well. Irrespective of the time spent previously, there seems to be a correlation between a deeper friendship with your cofounder and the longevity of the relationship. Earmark out time to further bond with your cofounder to develop a deeper bond.
Interestingly, your business going well and the positive profit being made does not necessarily reflect that your relationship is working. Investors always have an eye in spotting any form of strain that might exist between cofounders. This may affect the business in the long run.
Wrapping It Up
Understanding your cofounder’s perspective and effective communication is very vital in preserving cofounder’s relationship. For a longer and more productive business, cofounders have to make it work through various practices in their cofounder relationship.