We always have heard and read that demand is created and it is not an inborn instinct. Humans are rational beings but it is extremely easy to drive them with their instincts and please them to attain or achieve something. When it comes to desires and wants, it is really easy to convert their desires and wants into needs and necessities. Therefore, we have an entire system in our society or in today's world that is pushing us indirectly to consume and get what we desire. Do we often think of how these desires are created and how influencing these ideas can become in our life? Let's see what the entire story about desires and its creation is about.
Who Are Consumers?
Consumers are those people who consume certain products and services. They are the ones who personally use the product or services. They can be the customers and users of the creators. Let's take a simple example to better understand consumers. A mother is searching for a reliable brand of diapers for the baby. The baby is the user because the baby uses and wears a diaper, not the mother. The mother is the customer or a shopper who pays for the diaper. Similarly, consumers can be customers as well. If you want to have a can of coke, you will simply go to a store, pay for your drink and then drink it there and then. This is how you are a customer that is you are paying for your drink and a consumer because you are drinking coke yourself. Consumers always think about their priority and they are always struggling to achieve and attain satisfaction. But in reality, consumers are never satisfied. They are always in search of things that give them happiness and satisfaction. Even a slight change of mindset or a change in lifestyle might give this happiness. That is why we have creators in this world. These creators help consumers to fulfill their desires as soon as possible. Consumers are all somehow dependent on the creators because they are the ones who drive the instincts or creators and develop an urge to increase demand.
How Creators are Impacting The Consumers:
Creators are the major driving force that creates an urge among the consumers. The creators develop or create those things, products or services that fulfill the need of the consumers. They portray happiness in different forms that push consumers to attain happiness as soon as possible. Eventually, consumers start considering this happiness their necessity and make these creativities a part of their life. Creators do face real challenges as well. Since every consumer has a different insight, a different mindset, and perception, therefore it is extremely difficult and challenging to caret for every individual with their preferences. It is really important that creators know the insight of the consumers and then satisfy them accordingly.
Creators need to create great products and advertise them in a way that ensures the consumers how this certain thing will give then happiness and fulfill their needs. Demand grows when creators communicate to their consumers to get the product or service by spreading more awareness and coming on top of the mind.