A huge amount of people, no matter young or old, are joining the startup community. However, it doesn't matter the age; we all have different experiences that could help each other. 
For those who are new to the startup world, it could be difficult to navigate. One does not need to reinvent the wheel or to navigate a system that has been crossed by others already. Here are some other reasons why do you need to get help and advice for your startup.
Preparation to Confront the World
In today's day and age, there is an entire crowd of youngsters who have such innovative and creative ideas that one is unable to understand the failure of their startup. The biggest reason why many startups face a downhill is that they are being led by young men and women who are not aware of what the outside world has to offer them. They enter the world with a fresh mind that yet has to learn the ways of the world. Having a mentor prepares them with what is ready to tackle them down. Having a controlled and refined vision helps in making a startup successful.
Self-Awareness
Oftentimes, one cannot assess oneself clearly. The decisions you make may be wrong, and you may not realize that until someone tells you. A mentor can tell you about your mistakes. If you lose the right track, a mentor can hold your hand and take you back on it by guiding you. However, one needs to be humble to take criticism from others. 
Financing
When it comes to financing, it can be challenging to start a business with huge amounts of profits from day one. One has to invest a tremendous amount of money for the business to reach a place where one can call it stable. Mentors do not only help with advice but also financing a company that can grow in the future. This not only builds a relationship of trust but boosts one's confidence, which is needed to run a newly formed business. 
Growth
As a business starts running, it cannot lead on with the same idea with which it started. In order to stay competitive, the entrepreneur should be aware of different ways to keep the customers loyal and develop a strong name in the market. The mentor is not there so that you can get your business into running but also for how one should be recruiting new employees to the organization.
Strategic Planning
When you start a business, you invest your own money and time. In order to be successful and not have your time and money wasted, you need to have guidance. Experienced people know business strategies that can help you earn more than you invested. Only a skilled person can tell you this. 
Awareness of Future Hazards
A novice will not have the same knowledge as an expert. A person with experience will have learned from downfalls and mistakes. He can guide a newbie what mistake not to make and how to remain wary of possible dangers. An early warning can save you from a disaster.
There are countless reasons as to why a mentor is needed, and to be formal, it might not even be the most formal mentorship process. In a coworking space, there are lots of people who have already had startup experience. To save your time and money, it would be the best idea to find your next mentor or just someone to bounce ideas with at a coworking space! Take a tour today. 

Open communication is key in every team no matter what type of organization you are running. Having bad communication in your team could be more than disastrous. 
What is open communication?
Open communication is when everyone on the team has access to information happening at the company. 

How does it help with the company culture?
This could establish trust among everyone on the team as there is open access to everyone in the same. It also establishes a sense of belonging and motivation for the team.

Every team should have an open communication flow that entails sharing:

• Ideas
• Challenges
• Problems, and of course;
• Successes

Steps To Encouraging Open Communication In Your Team
The concept behind open communication is simply to enable the members of your team to freely speak and provide suggestions in areas that the leader may be wrong as a feedback system. However, there are diverse ways to effectively promote open communication.
While the majority of it comes down to nothing else but behavior, it is still shocking to know that some leaders unintentionally act in ways that go against any form of open communication.
Nonetheless, open communication can be encouraged by:

• Paying Attention

While this sounds obvious already, however, should it be gotten wrongly, it discourages all forms of open communication.
Most leaders have this open-door policy yet, there is a huge difference between people walking inside such an office and having an open door. The fact is that there are little signs that show that you are paying close attention.
They include:

1. Try eliminating distractions by putting away your devices
2. Endeavor to make eye contact
3. Postpone such a discussion if you are not in the best of moods
4. Try practicing active listening, etc.

When you pay attention, it shows that you are interested in encouraging an open flow of communication.

• Ask for suggestions

As a leader, always have it in mind that there is absolutely nothing bad in asking your team for their concepts and ideas on how to boost the way that you work. In short, this can even encourage them to be outspoken.
Whenever a person in your team has any suggestions, you should try to accept it in areas where it is needed. This creates a feedback system that is needed so we are not operating in a fantasy land that only exists in our fantasies. This is why every team needs a realist. 
Although it is crazy to make use of every idea that your team brings forward, showing your team the part of you that is willing to transform your approach based on their ideas is a strong reinforcement of free and open communication.
Also, should someone come up with a suggestion that you know will not work out, do not shut them down but explain politely why it might not work out.

• Give credit where necessary

You must have heard of stories that involve bosses taking the credit for works done by their team. The thing is that you do not have to go that path.
If a person in your team has a great concept and it is fully implemented successfully, you should give them their credit publicly. This will allow them to have more passion for their work and even bring more ground-breaking ideas.
To Wrap It Up
​Communication within team members cannot be overemphasized. You can always encourage your team members to be open when you easily accept their feedback. You do not just have to accept it, you should also act on it where necessary. 

https://www.amanet.org/articles/open-communication-vital-to-business-success/
https://smallbusiness.chron.com/effective-communication-feedback-3176.html
https://www.researchgate.net/publication/287266866_Leadership_feedback_and_the_open_communication_gap
https://www.forbes.com/sites/theyec/2014/10/03/4-steps-for-building-a-culture-of-open-communication/#7e56d92561d7

Being the leader of a company that has so many potentials of growing and doing your best to stay in the path of this growth, you get to face some kinds of anxieties that hang under the surface of your daily tasks
You probably are already treading the water regularly and you do not have the mental energy to deal with another thing, but one thing you need to consider is where do you want your company to work from? After all, unless you already have robots running your company, your company is built by humans, but even West World robots need a place to be based out of, so maybe your team of robots and humans need an office. However, having an office lease is a big commitment. 
Bear in mind that, any bad office lease decision will waste no time in killing the dreams you have of your startup before killing the startup in real-time. 
Although, when you need the space, it seemed like a wonderful idea it is likely not beneficial to your company over time.
Tips To Avoiding Office Lease Issues
In a bid to avoid all of these office lease issues, there are tips to take along with you for you to keep your startup dream alive. These tips include:

• Think about the office space early enough

When it comes down to making an office move, it is going to take longer than you anticipated, however, this does not stop you from planning.
Always have an idea of what your next move will be even though it will happen either in some years to come or even months. Especially in San Francisco where permits process takes an unusually long amount of time. Plan plan plan! 

• Seek expert advice

As a startup company, it is ideal to work hand in hand with a commercial real estate broker that will assist you in landing the sort of office space you have always dreamed of.
The fact is that a good broker will work with you in a bid to be aware of your priorities when seeking out an office space and also understand your business plus its space needs.
Moreover, the ideal broker will have an idea of the buildings available in your area and have a good relationship with some of the owners plus an insight into the exact time that space will be vacant.

• Do not knock off the quick hit sublease

Some brokers can assist you in finding a good short term sublease. This sublease could be one wherein the former company had the same look and feel like your startup and even some essential components for both data and power.
All of this will make things easier and less of a hassle for your business at the main time.

• Your startup will need space to grow

On your own, you can try taking an educated guess on the amount of space you need.
Too much space or even a space that is little can turn out to be a killer mistake. This happens most especially when you have not negotiated the ideal terms on the office space lease.
Also, you should embark on learning about what is known as a target amount of people to hire and try applying it to your educated guess.

• Maintenance and replacement

When the lease is about fifty pages, it is very easy to overlook some of the trap words that have to do with replacement and/or maintenance. Note that, words like these should never be dismissed
This is because you could land on the hook for thousands of dollars worth of repairs or maintenance should anything go wrong in the space you occupy. A good broker will help you avoid such trap terms as well.
To Wrap It Up
As mentioned earlier, an office lease can contribute to killing your startup before you even think of making necessary expansions. The amount of liability is huge with a traditional office space. A useful tip to consider is to consider some of the shortest lease terms deals possible. Or you can try coworking! Whether if you are a solo founder who just needs a desk or a small startup seeking a private office, or a corporation needing a satellite space, we might just be the perfect choice for you. 
Choosing Treehouse Society means that you can save time thinking about office space for your team and focus on what you do best. Take a tour today! 

Content marketing goes further than being just a buzzword. It is a very important part of a highly successful marketing strategy.
The buyers we have today usually demand not just creative but also compelling content from companies and brands that they like.
This is where content marketing comes up as it is capable of filling this need through the creation of highly effective content. It goes further to optimize its distribution all across a vast range of customer reach and channels.
At a point in time, content marketing was only used as a way to set your brand apart from the usual competitors but now, it is necessary for any brand.
Note that, content marketing is being placed at the heart of some of the most successful virtual marketing campaigns.
While you may be wondering if your company needs this, we are here to let you know exactly why you do.
Your company or business need content marketing because:

• It enhances brand reputation by creating trust

A very great benefit that showcases the vitality of content marketing is in its reputation creation of a very amazing content and knowledge base. In our ever-busy virtual space, it is vital that your business work create trust with both customers and leads.
When you build trust, it can aid your business in establishing a brand reputation that screams positivity.

• It aids in creating an online presence

We are in a digital era and as it stands, the content has become the fuel that practically drives website visitors and other important metrics.
The fact is that content marketing aids in creating and optimizing the ideal kinds of content, it amplified your business’ presence online among the audience segments.

• It aids in establishing thought leadership

One major thing to note is that thought leadership takes on a major role in business to business PR as well as marketing efforts.
Also, content marketing is a great vehicle when you need to grow the thought leadership agenda of your business and to position your brand like nothing else but an industry leader.

• It aids in attracting more followers

With the emergence of social media platforms, no one can deny the fact that social media is practically a driving force in our business to consumer and business to business marketplace.
Nevertheless, lots of brands have a hard time struggling to gain a powerful foothold in these social media channels. However, content marketing can assist your business in creating very relevant and highly compelling content that is not only good enough for social sharing, it is also good for the advocacy of your brand.
To Wrap It Up
Some of the best content marketing firms have a deep understanding of the diverse roles that different types of content play at certain stages of their sales cycle. For example, Jotform has one of the best content strategies out there. Their content feels down to earth and relatable to their customers. 
If the needs of buyers are being aligned with content at every stage of the journey, content marketing makes it much easier for them to easily navigate the road from potential to happily satisfied consumer. 
Reference
https://www.lyfemarketing.com/blog/why-is-content-marketing-important/
https://www.forbes.com/sites/jaysondemers/2018/01/24/new-to-content-marketing-heres-what-you-need-to-know/#6c6f762152d4