Judging from statements published by the McKinsey Global Fashion Index, the fashion industry has tremendously increased at 5.5 percent yearly within the last decade. Also, in the year 2016, it was estimated to be worth roughly $2.4 trillion.
However, sales growth reduced by the end of 2016 and reports revealed that apparel companies have been carrying out innovations internally in a bid to reshape the fashion industry like shortening the whole fashion cycle
Moving away from the fashion front, robotics and artificial intelligence have found their way into the factory of retailers as well as warehouses to boost efficiency and productivity.
There are email marketing tools that clothing retailers can make use of as they provide personalized messaging that targets specific segments like regular shoppers or shoppers that are inactive.
AI Apps Used In The Fashion Industry
Some of the applications making waves in the fashion and retailing scene include:
To begin using it, users swiftly take a survey that asks them questions like they should rate some fashion items by tapping on either a heart or X symbol.
According to the company behind the app, this process aids in teaching algorithms the personal style preferences of users, and the data is transferred to the fashion search and recommendation tool of the app.
This app claims that it makes use of deep learning algorithms to give retailers the benefit of not just collecting but also analyzing customer data points, certain keywords, web navigation patterns, shopping cart price points, and their likes as well.
Based on the website of the company, its application can take unstructured computer vision, normal language processing as well as behavior data and convert them into fashion insights.
The application is targeted directly at apparel manufacturers, clothing manufacturers, brands, retailers, lifestyle and fashion influencers who can prospectively make use of the insights to make decisions that are informed about the fashion trend in the future.
Fashion retail now makes use of a diverse variety of artificial intelligence technology right from computer vision down to robotics. But that is not the end of the story as of 2019. Since the technology is still new, they all still demand inputs from each shopper or operators of enterprises.
The old-fashioned attire for business requires a person to dress formally. This might mean a suit and a tie or pencil skirt and stilettos. One can call this business attire the uniform that was accepted worldwide. However, with generational gaps, shifting workplace values and hiring of the millennials by the millennials, workplace attire has changed as well.
How Are Millennials Dressing Up for Business?
Millennials who are owners of business or startups share their uniforms now. Usually, one can start with footwear which is usually a pair of expensive streetwear brand. Be it Nike or Adidas, you will notice that the selection of brands is limited to streetwear. On the other hand, the rest of the attire has also turned to the inclusion of comfortable clothing.
We can take a look at tech entrepreneurs of Silicon Valley including Mark Zuckerberg who is usually seen wearing t-shirts with earthy tones or hoodies with soft material. It has almost become a status symbol for the millennials in the business world. In the words of Avery Hartmans at Business Insider, “For many of the Valley’s elites, the right pair of kicks is a trademark accessory carefully selected to convey a mix of power, nonchalance, creativity, and exclusivity.”
It is not only the famous CEOs like Jack Dorsey or Kevin Systrom that are adopting the streetwear culture while tackling business but the millennials at large who are entirely altering business attire. Many times, the high-end streetwear brands including Jordans, Balenciaga, Gucci and Acne Studios are called ‘ugly’ too. However, the counter-argument of the millennials is that they are cool and comfortable. The younger generation taking over the enterprise world prioritizes comfort over other factors for dressing up.
High-Fashion Catering to Millennials
At the start, there was a lot of resistance to make any space for millennials to dress in the streetwear as business attire. However, fashion brands are not behind and they are quickly catching up with consumer demand to provide comfortable sneakers and laid back clothing to youth handling enterprises. Anna Wintour, the editor-in-chief at Vogue said, “There are sneakers everywhere.” Fashion designers and fashion editors are taking into account that fashion is not the same as it used to be.
What was conventionally considered casual and ugly is being adopted as cool and everyday dress-up for dealing with work. However, millennials now feel more confident as they dress-to-kill-it instead of dress-to-impress.
Future of Business Attire
We can expect more people to adopt streetwear during work hours and business dealings rather than wearing something that makes them feel like wearing a costume. In an interview with Bustle, a woman shared her perspective saying, “We already have to be at work for 8 to 9 hours, 5 days a week and we shouldn’t have to put on a show and be uncomfortable for that amount of the time.” That being said, the streetwear for work seems to be here for a long stay. It can modify and improve the way the millennials perform and interact during business hours.
It is noticeable that many people, especially youngsters, are being made aware of animal cruelty and environmental sustainability. The millennial and Gen-Z population is starting to switch to brands that cultivate the same ethics in their brand. The youth of today especially seeks brands that honor the same values and offers cruelty-free products. So, if you are one of them on the lookout for vegan streetwear brands, here is a comprehensive list for you:
Miakoda is one of the top brands that give you a sustainable and ethical alternative to other streetwear brands. This business prides itself on making comfortable and soft clothing which is made from plant-based material instead of using animal fiber. Moreover, Miakoda has chic and laid back streetwear ideal for anyone who wants to look trendy.
The huge range at Miakoda clothing is wonderfully cozy and can be worn casually if you want to look fashionable every day.
Rombaut is a brand that claims to produce designs that match the pace of modernization. This vegan and the cruelty-free brand has high-end and gorgeous streetwear based on the strong ethics of the designer, Mats Rombaut. He is a visionary who believes that the aesthetics and progressive thought process go hand in hand.
The business is based on the idea that we need to change the world fundamentally for the sustenance of mankind. Not to forget the fact that their designs are equally stunning.
If you are looking for a well-established brand for streetwear, you should check out Stella McCartney. This is a brand that believes that the world that we inhabit is precious therefore we should be responsible for the sustenance of beauty around us. Stella McCartney makes streetwear without using leather or fur for their designs.
They are using technology in a way that they would also protect the forests and wildlife when they make their clothes.
Dont Eat the Homies
Don’t Eat the Homies was a startup run by Jordyn Weekly and Enrique Sanchez-Rivera. It is now a successful business as it has given a spin of punk to the streetwear. Their clothes are based on playful ideas along with the ideology that veganism must remain the foundation for their brand.
Don’t Eat the Homies is one of the most original brands and if you are looking for some unique cruelty-free streetwear, you will find it all in this one place.
This is a brand based in Germany producing high-end and cruelty-free streetwear clothes. Basti Basti shows off a broad range of chill and laid back designs for men and women who want to look trendy. All of their collection is made from products concerning veganism.
Basti Basti is a favorite among vegan people who enjoy the casual yet gorgeous streetwear looks.
The fusion of style with ethical values can shape our world into a more tolerant one. Furthermore, you can always stay in style with brands that are eco-friendly and changing the world with their ideas.
The fashion world, as we have known it for centuries, has always been an aggressive field. This is because designers have no choice than to be two levels ahead of every fashion curve and set the right tone for all of their iconic designs
However, with so many innovations taking place, the fashion industry can be turned into a much more manageable, vigorous, powerful, and transparent community instead of the energy-draining treadmill filled with confusion and misalignment.
As a result of all this, fashion technology is swiftly turning into a developing and highly energetic community that is established by incubators and accelerators such as Silicone valley's fashion tech accelerator and the New York fashion tech lab.
Also, there are popular brands that have started incorporating artificial intelligence into everything from their personalized running shoes down to chatbots that help the shoppers. Some of these brands include:
Steps AI Is Taking To Change Fashion
Some of the ways that artificial intelligence is changing our wardrobe and fashion include:
This has to do with the color, look, and the cut of the material of apparel that we are intrigued in. No fashion decision does not make use of a visual guide.
Though the visuals of the clothing are very vital, it is also very difficult to disclose to a machine the type of piece of clothing look you have in your mind. However, it is all changing thanks to Artificial Intelligence.
How artificial intelligence is helping out is by floating in line with helping buyers to envision their thoughts. Even if it involves giving an image or placing the shade of an item, AI will carry out a reverse image search.
An example is a case where your friend wore a patterned dress that you like. You can easily click on the photo of your friend and swiftly upload it on the fashion site. For an AI algorithm, it will give the same or an item that looks like it. Aliexpress already has something that is exactly like this. It also will give manufacturers ideas of what people want.
Acting as a personal stylist to technological savvy fashion enthusiasts, Hook has made it as the principal artificial intelligence fashion feed for customers in the fashion industry.
The app is capable of learning what the customer prefers in real-time by making moves to investigate the item pictures the person has loved or placed on her wishlist. This is done so that other customers can discover the items they cherish as well.
Furthermore, the app supports buyers to shop like modern designers by increasing its amazing search capacity in a bid to locate a specific product they need.
To Wrap It Up
Even big data tools are being used to allow retailers to keep up with the competitive pricing plan as well as linking machine learning and artificial intelligence. With this, retailers can enhance and reduce their costs.
Streetwear is loosely defined as common clothing items for casual wear that gain significance in the lifestyle of a people. Usually, one can trace the roots of streetwear culture to California in the 80s when skating was quite in fashion. Later on, it was adopted as hip-hop culture taking over everywhere including Japan. However, in the past few years and especially in 2018, streetwear became more commonly appreciated and prominent with Yeezy, Supreme, Nike, and Adidas.
The millennial and Gen-Z are now the growing consumers of the fashion and they seek products that offer a sense of community along with trend. It can be speculated that streetwear culture is about an attitude towards trends and fashions, therefore, becoming a lifestyle rather than a reduced fashion statement.
How is Streetwear Becoming Common?
Social media and technology are not the same as it used to be. Once a trend is adopted by famous people, it is then hyped by fans and social media influencers. On Instagram, it is easier to see the trend of social media influencers and celebrities to promote a common style or trend which later trickles down to the common man before the next new thing is introduced. Most of the people who hype up the culture are young people who share their taste for certain things.
For instance, a shared love for ‘indie’ music and ‘alternative’ bands gave rise to people who dressed similarly. Similarly, the streetwear culture is something of a representation of the people, their taste in arts, music, and fashion. In other words, this type of trend encompasses a broader population and allows everyone to participate. It is only natural that more people would dress up trendy when the trend is easily accessible and in fact, introduced by the people rather than high-end fashion brands or magazines.
Which Brands Fall Under Streetwear Culture?
Although people can wear fake or alternative things, the brands still take up much of the space in the streetwear. Brands such as Nike, Adidas, Supreme, Off-White, and Obey. Most of these brands are equally reciprocated by men and women equally. However, there are others like Stussy, A-Cold-Wall*, Kith and Heron Preston which have refined collections for women who want to wear streetwear.
These brands make the desired large-sized hoodies and t-shirts and huge sneakers. The trend usually includes graphic logos and animations which especially cater to the youth on Instagram. There is an interconnected nature of fashion consumption fueled by social media and street culture.
The Market for Streetwear Culture
While big names like Supreme or Adidas and many others remain a preference among consumers, they are not limited in their choices. Many people are now starting their own business or startup to cater to the streetwear culture which would be more affordable for people with different income levels. There is a wide market for anyone who has unique ideas to present authentic and fashionable streetwear to the people who are inspired by hip-hop culture in 2019. In fact, you can even resell the items and they sell out within hours.