Can the office become a place to return to, where fresh ideas are easily generated, and the working days fly by quickly? Coworking is one of the newest in terms of its history that might fulfill that need. The prototype of coworking was hackerspaces and community centers for entrepreneurs, which began to appear in different countries of the world in the late 90s. What is coworking? Most often, this is a specialized institution, which has several different rooms with furniture, an Internet connection, and a Seating area, as well as a kitchenette, which at least has a kettle and cookies. In this article, we will share five main reasons why you should choose a dedicated desk at a coworking space for work.
Benefits Of Coworking
1. Productivity- There is always a creative and working atmosphere in coworking, so inspiration comes naturally. Productivity is also improved by the absence of distractions inherently in working from home or in a cafe.
2. Better culture- Coworking differs from the office in that this space is much freer. The culture of fewer restrictions and strict rules of conduct allows employees to realize their ideas and projects better.
3. Better settings for meetings- Usually in coworking, there are convenient equipped places (can be included in the price, or can be for a fee) where you can talk to partners or clients. Meeting rooms or conference rooms can be useful to a person in any profession sooner or later. Our dedicated desk membership at Treehouse Society provides conference room hours for you to meet others professionally.
4. Socialization - Coworking ideally solves the issue of socialization of freelancers and remote workers. It is simply impossible not to communicate with others working in a coworking environment. It is a great place to bounce ideas with others and discuss potential improvements to it. Besides, it is exceptionally easy to test your idea with other members in practice or get an unexpected solution.
5. New projects- Coworking allows you not only to work well and not be closed off from society but also to make new useful acquaintances and generate a lot of original promising ideas. Because coworking employs people of various specialties, it is almost easy to find a team to implement a new project! In coworking, you can find not only partners, employees, or contractors, but even clients.
Coworking allows you to be productive, open-minded, and social. Also, it allows an affordable way to get started on your business. Otherwise, finding similar work in the city center for rent for a small team or even more than one person is almost an unrealistic task. In general, all the advantages of coworking is obvious!
At Treehouse Society, our dedicated desk membership is not only productive but also flexible with 24/7 access. Check it out!
For any business owner, no matter the size of the company, a frugal mindset is essential. When you think frugally, you have the power to spend your money smartly. Being frugal is not being cheap. Frugality understands the value of the purchases being added to the company and being cheap means the focus is only on the sticker price.
In a way, that is the concept of being a lean startup. In a way, the lean startup idea is almost dead as most are spending lavishly on things that don't contribute to the core of the company. However, once the economy slows down, lean startup and frugality will be more relevant. A frugal business owner can carefully assess their business and wisely spend the money based on their needs. The cut in unnecessary spending could help the company to survive any unforeseen situations as a frugal business owner could operate at maximum capacity with lower costs than his/her competitors.
Listed below are the five reasons to become a frugal business owner:
Frugality is a Mindset Being a frugal business owner doesn't imply that you need to curb money at any expense. What will set your business apart from the others will be the careful decisions you choose to make from number and results and then to spend the money accordingly. Improving business operation is more important, even if you start with a minimum amount because such a mindset will help you in the long run.
Frugal Owners have a Sharper Instinct Knowing how, where, and when to spend the money wisely is important as sometimes it is too tempting to pass off a perfectly good deal, and you can acquire a habit out of it. Or you end up making a purchase that does not go toward your goal. Business frugality means always taking sharp decisions, rather than acting rashly, which can turn out to be good for your business.
Training Yourself for Emergencies Even if you end up saving your expenses, and your business is profitable, you can still face bad times. Companies have their ups and downs, and it's important not to lose hope when it starts to go downhill. That is why you should be prepared for any setback that shouldn't be viewed as a failure. Frugal owners know that in order to survive in the overflowing business market, one should always be prepared for setbacks.
False Assumptions About the frugal owners, the common misconception that goes around is that they never spend big. The thing to note about spending money on big projects is that you carefully do proper research and see if you need to invest or not. Therefore, even if you are at the top of the game, you must always keep a frugal mindset.
Tracking Expenses Certain assumptions that go on about successful owners are that they can buy anything as they please. But, a frugal owner would try his best to save the money that can be used for long term purposes. And they choose to live below their means, rather than living a luxurious life.
From Charles Munger to Benjamin Franklin, all the successful people tend to live a frugal life below their means. If you are about to start a new business, it is important to note that you don't measure your success with others. As frugality requires a lot of patience, and sharp thinking to make an improved decision for their business.
Frugality is considered a very important living skill by many. It is the practice of spending as little as possible, or as efficiently as possible to avoid any unnecessary expenses. Undoubtedly, this practice could prove to be very helpful when it comes to running a business. The owners or managers who adopt the frugality approach spend to provide the goods or services to their customers instead of impressing their employees with luxurious interior décor or furniture.
Frugality in the business context
Spending carefully in a business could be an act crucial to its survival. Frugality is the essence of the concept of cost control, which is not new to entrepreneurs, but many tend to slip at some point in their business’s life or others. The importance of frugality shouldn’t be forgotten irrespective of the size of the firm because cost ineffectiveness, for most businesses, could result in their competitors taking over their market share, forcing them to shrink or even shut down. The importance of frugality for companies can be imagined by the fact that Jeff Bezos has laid frugality as a principle of his business: Amazon. The Amazon office was furnished up with door desks to save costs.
Advantages of Frugality In Businesses
Competitive Market Pricing
Many businesses can grab the market share from their competitors because they have a cost advantage. These businesses can control their expenses since they are in a position to price their products at a lower price and still make profits as their costs are low. This frugality approach gives them an edge over the competitors because even if they try to match the prices that their competitors charge, they will not be able to make profits and eventually lose their market share. The markets usually run on the principle, “survival of the fittest” thus, to remain in business, all the firms and companies need to be efficient and offer competitive market prices, which can only be done by cutting down unnecessary costs. With this competitive marketing pricing, it usually means a larger volume of customer purchases.
Higher Profit Margins
Apart from being able to charge competitive market prices, businesses can enjoy a greater profit margin when they are frugal in their expenses. This means that if a business has prices similar to that of its competitors, but manages to cut down on its costs, it will be able to enjoy higher profits compared to other businesses because of the greater difference in its costs.
Interest Expense Saved
When business owners or managers run the business while being frugal in their expenses, they can save money and spend it in more worthy areas. This money saved could be reinvested into the company. A major advantage of this could be the avoidance of debt. The interest on loans could be a major expense for companies. Reinvesting the profits back in the business will not only help avoid an increase in liability but also decrease the interest expense.
Even if a company needs loan financing, frugal decision making will enable him to make the right decision and go for proper funding sources rather than massive interest loans that could become a heavy burden on the business.
The above-mentioned benefits of frugality in business are just a few among the many that could be enjoyed. The best part is that this frugality principle can be advantageous to both small scale and large scale companies, thus it should be adopted by every industry.
Take your frugality to the next level by signing up to cowork at Treehouse Society where you could get space affordably!
Nonprofits are often operating on tight budgets. Most nonprofits, unless backed by a sustainable fund, need to be doing more with less with their budgets to accomplish their missions. Office space could be a costly item on the budget sheet, especially for a growing nonprofit, which is why nonprofits should consider a more untraditional type of office, such as a coworking space.
Coworking is a growing trend all over the world. It's considered a great way to interact with people of different types of work backgrounds while also helping minimize costs. Different types of businesses and start-ups are opting for coworking spaces. So, why should your nonprofit utilize the same space?
Nonprofits typically faced huge costs that they're unable to cover, given they have less funding available. So either they spend for their cause or for the utilities and rent of the place they are renting. With coworking, nonprofits benefit as there's a lower charge.
As you can tell, nonprofits can gain a lot through coworking and focus on their mission rather than worrying about paying the rent. San Francisco is home to a lot of nonprofit organizations. How can you find the perfect coworking space for your nonprofit in San Francisco? First, you have to go over certain factors that are relevant to your requirements.
1. Determine what is required
You need to make a list of everything you require in an office space. This way you can narrow down your search and shortlist those coworking spaces that are in line with your needs. Most of the time, people go for a particular space without getting into the details of the type of environment they want. This can decrease your productivity over time.
2. Research about the culture
This is a must-do. It's better if you work around the same kind of people and businesses. For nonprofits, it is better to have more socially conscious people around so that you're able to understand each other better and work better as well.
3. Visit the location
Location, Location, Location! You want to make sure that the location of the coworking space is ideal for your team. Since the transportation cost is high in the Bay Area, you really don't want to stress your team too much about commuting to the office.
4. Focus on the future
It's important to figure out how you expect your nonprofit business to grow. When you enter into a contract with the coworking space, you need to have a vision of where your nonprofit will be by the end of the term, or you might want to go with a more month-to-month approach. You don't want to be stuck in a situation where you're unhappy with your decision.
The one reason why you are coworking is to save money. This is so you could use the money to focus
There are many coworking options available in San Francisco that are great for nonprofits as they offer a great location with extreme flexibility so you can work without any pressure! For coworking spaces for nonprofits, look for those that give you boast supportive communities, down to earth, excellent facilities, and provide you with flexibility!
Check out our space at Treehouse Society for the needs of your growing nonprofit! We are close to transportation, parking, and our space won't break your bank so you could do more for your mission.
Content Marketing is often used as a marketing strategy by the startups to flourish their businesses at low costs. The ROI of content marketing is huge. If you are confused with what it is all about, it is a kind of digital marketing, including data in any form. It comprises of visuals, audio, written posts, or anything related to social media. Content marketing involves all the methods in which we can arrange and sell this data. There are various ways by which content marketing can be done by the ones looking up for the start-ups of their businesses.
Develop A Strategy:
You should prepare a proper plan which would assist you in carrying our content marketing. Conveying your message to the public is not an easy task. For this, you need to go through a series of stages so that you can reach your stated goal. Firstly, you need to captivate the clients' concentration towards your brand and tell them more about it. Then you need to keep them stay focused on your brand by letting them know what else is offered by your brand. Later on, you need to address the customers more convincingly, telling them that there is their need to buy your product. You can achieve this by writing several blogs, articles, and posting all over social media to make sure your customers are persuaded. The last step of this strategy is where you need to apply a tactic that the customer will miss the product if they don't buy it. It makes customers make immediate efforts.
Add More Graphics:
Customers are usually enthralled by the visual images displayed on your content. Written words are less likely to gain attention and be viewed by the customers. So, the main emphasis of the startups should be adding more visual content and graphics to conduct content marketing.
There is a need to understand that the readers keep a check on your reliability and credibility more often. So, one needs to update their content more often, which would draw the attention of a large number of readers.
Keep A Check of Time in Your Mind:
One should keep their eyes on a clock when they are thinking of adding a post. It might be possible that your audience, to whom you are targeting, stays offline when you intend to post. You can choose the time slots when they are supposed to be most active and then update your social media accordingly.
Do Not Forget What Is Trending:
One should be aware of their businesses and company so that they can go well with the latest trend of it. Outdated and vague information shall not be considered. You should remain intact to what is the talk of the town recently.
Content marketing always remains a great option that goes along with your affordability when you look forward to start-ups. Points briefed above are various ways through which one can start doing content marketing efficiently and in an organized manner.
We have often heard people saying that you do not need to study to be an entrepreneur, and the myth is that these people are inherently born with natural abilities to be an entrepreneur. Sure we see many on the media seemingly starting their businesses without proper knowledge, yielding spectacular results. However, many of these businesses have not caught the media's attention until they have tried many ways to become successful and struggled after many years. So, do not trust the media on its take on entrepreneurship.
You cannot just wake up one day and decide, “Oh! Today is the day I will start my own venture”. It takes time, planning, and strategy. The idea of becoming your own boss has tempted many to leave their corporate slavery and become an entrepreneur. It a known fact that the kind of lifestyle one gets to enjoy as an entrepreneur has no match. Isn’t it what makes us so interested in being one?
You might keep stalling the process and feel a sense of fear before taking the first step. Or you can be one of those who should wait, do proper planning but feel like you are born ready. So to take you out of this dilemma, the following are the five signs which show that you are finally ready to be an entrepreneur in 2020:
YOU HAVE AN IDEA YOU TRULY BELIEVE IN
This is one of the most significant signs. It is very important for an entrepreneur-to-be to know what he or she wants. If he or she clearly knows what they want and truly believes in it, then there is nothing that can stop them from achieving it. The key is to be a hundred percent sure about what you are doing. Also, make sure
YOU KNOW YOUR PROSPECTIVE BUYERS
Once the idea is clear in your head, you also know that you have a good market for the products and services you are planning on selling. To know that people are willing to buy the product or service you are planning to sell is a major sign that you are ready to be an entrepreneur.
YOU ARE WILLING TO TAKE RISKS
It is very important to understand that businesses are all about either getting it all or losing it all. There is a 50 percent chance of getting all the success in the world which you have hoped for or losing it and facing failures. The main thing is to understand the severity of it and still take the chance.
YOU HAVE THE FINANCES
One more very important sign which shows that you are finally ready to be an entrepreneur is that you have cash available, and you are willing to use it for the business you are planning on starting.
YOU ARE READY TO GIVE IT YOUR ALL
Last but not least, one of the most major signs which show that you are finally ready to start your own venture is when you are willing to give your all to the success of that business.
Above mentioned are a few signs which show one is ready to be an entrepreneur in 20 — the biggest of it being passionate about something and working hard for achieving it.
The type of office that people want is a tricky decision, and the fact that it has an impact on the performance makes it worth considering. Open space and private offices have their pros and cons that influence the overall performance of your team.
It depends upon your industry, employee choice, and job functions to choose the type of office best for you. Some people perform well in an open or shared environment, whereas some of them want private spaces to work efficiently, or their industry's regulations require a private area. It is the job of the employer to find out what suits his/her employees. Considering the pros and cons of both designs might make it easy for him.
An open space can be a factor in breaking the ice between your workforce and the outside world. They can have informal conversations because they are not sitting in cubicles or an office. They can discuss any issues in their work and get recommendations from the fellows or others nearby. Open space also decreases the cost to a great extent and helps establish a more open-minded culture.
It might seem to be a desirable option, but an open space can cause a lot of problems as well. It can cause a lot of distractions for everyone and hence decrease productivity. Phone calls, discussions, meetings could generate a lot of noise, and it causes mental exhaustion. A tired person can never work efficiently.
A private workspace lets people work and focus on their work without any distractions. Lesser noise and more peace enhance performance. The workers will have a prestige status that can be used by the company as a perk or an incentive. The workers will have a private space for personal and professional matters. The level of security will be higher. Moreover, the collaboration will be better if a small team uses private space to work together.
There will be a lesser collaboration between the employees. A lack of company culture would result in subcultures that are often decreasing the efficiency of your team. There would be lesser innovation and joint collaboration and hence people that might be less friendly towards each other. Private offices result in less transparency. The authority will have to keep a close look at everyone so that they don't involve in anything that is not aligned with organizational goals. A private space would also result in a higher office settlement cost. You will have to pay more for a lesser number of employees, and it will result in a lesser economic efficiency.
Putting efforts into choosing the right office design might a difficult task, but its result will bring out the unexpected best for you. Take a deeper look at your team to find out more about their needs. Maybe you can conduct surveys to find out what suits them best and then go for one choice. It can either be an open space, a private office, or a combination of both. At Treehouse Society, we have both private offices and open space for your team potentially. Take a tour today!
Coworking, as the name suggests, is working in a shared space. A shared workspace is far more economical than a separate office. As a freelancer or an entrepreneur, you need to minimize cost and maximize profit. Paying for a traditional office could be a lot more costly than a coworking space.
Besides the cost, here are a few other reasons why the flexibility of coworking is great for freelancers and entrepreneurs.
A startup needs people to know about its existence. In a shared workspace, you get to meet new people, and you can tell them about your service or product, aka passive marketing. Nothing can go better than this for an entrepreneur. Freelancers who are looking to expand their work can also use coworking to get a professional recommendation.
Working from home can be tricky and difficult. Home is a comfortable, cozy place where people rest. Working in that environment can be really challenging. Also, you could be distracted by an endless amount of issues happening at home. On top of that, how are you supposed to meet with your clients as a freelancer or entrepreneur? In your living room or your bedroom? Check out our conference rooms whenever you need a spot to meet.
Coworking space brings out the productivity inside of you. You see others work and can find motivation in the environment itself. All of them are either freelancers or entrepreneurs who walk in and out with their will. That's why coworking space is a productive environment to get work done.
A coworking space provides a lot of amenities that could be difficult to manage for a startup or a home-based freelancer. For instance, there are printer facilities, free coffee, and snacks, monitors, desk, and chairs. Therefore, coworking spaces are of great significance to entrepreneurs and freelancers who don't want to get their own things and to have separate ways of accounting. At coworking, it is one bill and done.
A coworking space can also help to get you new ideas as you are surrounded by brilliant people who chose to escape the ordinary nine to five routine and became independent. You can get reviews of your work and make new friends.
In a coworking space, freelancers and entrepreneurs can get a disciplined approach towards his/her work. The importance of discipline is mentioned in almost every self-help book. A coworking space allows a freelancer to have that discipline in his life. Moreover, it also decreases that loner factor from their life, which boosts their mood and performance.
With the mentioned benefits in this post, it is undeniable that flexibility that comes with coworking is very beneficial for freelancers and entrepreneurs. Check out our space today!
A coworking space is proven to be beneficial for entrepreneurs and freelancers. Especially if you are starting a new business, a coworking space may have many positive impacts on it.
What Is A Coworking Space?
A coworking space is a creative, shared office space that promotes cultural socialization, which helps nurture business and increase your well-being. If you are considering working in a coworking space with your team, these are the advantages you should keep in mind:
Structure And Productivity
Working from home sounds cozy, but it has a lot of distractions. When you get out of that private space for a specific reason, it provides a structure to your life. It is less congested than a corporate office yet more structured than working from home. It has fewer formalities and distractions but more productivity, which makes it a convenient place to get work done. When you are surrounded by other people who are working hard, you will be motivated to work diligently too. It makes you more focused and confident.
A Comfortable, Business-friendly Workplace
A coworking space has all the facilities that make it a business-friendly workplace. At home or a library, you might have a lousy internet connection, but at a coworking space, you won’t find such problems. Also, there be a brightly lit facility, comfortable desks and chairs, printers, meeting rooms, pantry, and leisure areas for tea breaks.
Having your team members to encourage you for your work can be your biggest motivation. When you are by yourself, it becomes challenging to hold yourself accountable for the time and money spent. When you are paying for the coworking space, you would want to keep your accounts and expenses up to date. When your team members are with you in the coworking space, you will face the problems that arise in your business enthusiastically. You will not lose your morale because the team will support you through everything.
Cutting Costs And Gaining Flexibility
Working in a coworking space will help you cut costs in your business. Since a coworking space is a public office, the rent and utility bills will be divided and will, therefore, save a lot of money. Besides that, the other facilities are shared too, so it doesn’t take much to cut in your budget.
Since a coworking space is a public space, there is a more significant opportunity for developing business relationships and links. Having business friends who help you is a crucial resource for you and your business. You can also end up hiring each other or starting a business together. If you are an introvert, yet a hard-working person, your work will speak for itself. When it does, your coworkers will know who to call when they need help and vice versa. It is also a professional place to meet your clients since inviting them at home does not give a good impression. If your client is orthodox, he will not hire someone without a professional environment.
Working in a coworking space not only gives you the benefits related to money. They also help in less tangible ways, such as socializing, having peers close to your network, and being surrounded by other motivated individuals.
Mental health awareness campaigns are very popular nowadays. From Michael Phelp's ads to the British Royals ads, it seems that everyone is taking giant strides for mental health. It is starting to bring mental health out of a taboo topic. Mental health is essential as it impacts your personal growth and wellbeing.
Various things can help you improve your mental health, and you don’t even need to put in too much effort to achieve that! Small and straightforward steps can be taken to ensure that you have a happy and healthy mind in 2020.
Physical and mental health go together. It would be best if you made sure that your physically healthy to be mentally healthy. When you take care of your body, you’re able to push away negativities as exercising creates happy chemicals in your body. These are called serotonin, and they help you maintain a comfortable and calm feeling.
Making sure you get enough rest is vital to have a healthy mind. Don’t overwork yourself or exhaust yourself to your limits. This will take a toll on your mental health. It would help if you started making sure that you’re sleeping enough. Go to sleep early and wake up early to get your work done on time! Schedule your sleep and make sure to follow through with this routine to improve your mental health.
This new and upcoming form of working has taken the world by storm. With the vast advantage it has to offer, mental well-being is one of them. Coworking spaces generally have a community-based working environment. People are socializing, and there’s less of a corporate, slave-like environment. It’s a more peaceful way to work as it’s more flexible and you get to be around good people.
Set realistic goals
One thing that everyone does wrong is set very high goals. You should know what you’re capable of and what kind of things can be checked off your list within the given time. If you overexert yourself to get a certain task done, then you’re left with little energy to do anything else. Make sure to set goals that you know you can get done rather than stressing about things that you’re unable to do.
There’s nothing better than helping others that helps improve your mental health. You get a different sense of satisfaction and happiness when you volunteer to help someone out. While helping others, you get to feel the joy being of being there for someone without asking for anything in return. It’s a wholesome feeling that can’t be compared to your typical work-related tasks.
Take a breather
At times it is necessary to get rid of all the things that cause you to stress, at least for a day. Take the weekend to go out and get in touch with nature. Getaway from all the things that make you tense and think of what you want to do, where you’re at in life, and how you can get better, both mentally and physically.
Your mental health is vital for you to perform better in all aspects. While being competitive and determined is great, but at times it’s important to take time out for yourself to ensure that you’re able to maintain a healthy mind.