A Guide to Write a Winning Freelance Proposal

One of the trickiest parts of securing a freelance gig is knowing how to write a winning project proposal. Not only do you need to show off your strengths and experience; you need to write the proposal in a way that suits the decision maker. As a freelancer, your job is to convince the decision maker within 20 seconds of reading. There are many approaches you can take. Some projects might only need a brief, informal project proposal. Other projects with more moving pieces might require a more formal, in-depth proposal. 

At times, potential clients, especially non-profits, may advertise available writing work via a call for proposals or a Request for Proposals (RFP). This means that the agency wishes for potential freelancer to peruse their needs, and put together a proposal of those needs, along with estimated costs. 
Since decision makers don't have a lot of time, you need to make a strong entrance. Here are some questions to ask yourself: What are you doing to wow them straight out of the gate? What makes your email different from everybody else throwing their hat into the ring for this gig? 

A captivating entrance that excites shows you did your research, and delivers actual value, is what will kindle an immediate interest in your potential client's mind. Start by finding the right remote freelancing gigs. 

• Project: Client Name, Website Development, Content Writing, and Editing
• Needs: Potential client cites a website that is not "up to par" for attracting grantors and other stakeholders. The client wants a more human service-oriented feel. 
• Solution: In communicating with potential grantors, employees, clients, and other users, the verbiage of your website are of the utmost importance. Fortunately, conveying an open and welcoming tone is easily accomplished with the "right" copy. 

Hi [Client Name], 
I'd like to be considered for your writing position. I am a strategic writer with a strong background developing online content, including blog posts, social media posts, articles, press releases, and other branded copy. I can turn a phrase in a way that represents your brand and appeals to your target audience. Whether you need a formal, serious tone, or a more playful one, I can make the transition with ease. 

For 1 1 years, I have worked in marketing, and so I am accustomed to working with all sorts of products and services, and in a variety of industries. I have a deep passion for producing content to build community. 

These are my writing samples:

• example1.com
• example2.com
• example3.com

I highly value professionalism and hold myself strictly accountable to represent my client's brand. I aim to form a long-term working relationship. I normally charge $75/ hour. 

Please contact me if you are interested. My email is [email protected]
Thank you for your consideration. 
Jane
123-456-7894

Keep the whole proposal short and simple. Especially if this is your first contact with a potential customer. This is the 21st century and no one has time to read a long email anymore. If they are interested in your service, they will contact you to learn more. 
Whether your goal is to land higher paying clients for your existing business or validate your idea for a service to get into, starting with a solid foundation of being able to pitch yourself is essential. 
Practice how to pitch yourself today at Treehouse Society. Cowork with other freelancers, consultants, and startups and get feedbacks on your pitches and proposals. 
Related: How to Win Your First Client as a Freelancer