Treehouse Society
  • Home
  • Get Support
    • Adult Coloring Pages
  • Get Space
    • Membership for Students
    • Coworking Space >
      • Coworking Membership Application
      • Take a Tour
    • Private Office >
      • Private Office for 3
      • Private Office for 6
      • Private Office for 7
      • Private Office for the Week
    • Event Space >
      • Event Space Application
      • Parking, Directions, and Pro-Tips
    • Meeting Rooms
  • Get Skills
  • Blog
  • Trial Week
  • Donate Now

Communication Strategies in a Startup

10/28/2019

3 Comments

 
by Paula Lee
Picture
Before starting a business from scratch, bear in mind that startups have so much on their plate. The to-do lists of the startups you get to see around are heaped with things like:
  • Business strategies
  • Legal
  • Paperwork
  • Marketing
  • ​Branding
  • Financial 
  • Technical solutions, and so much more.
It is very difficult sometimes to have a clear cut idea on what to place as a priority. However, with all of these things to get worried about, entrepreneurs keep on making the mistake of leaving communication strategies asides. But little do they realize that communication could probably solve some of their problems above if used effectively. With an effective communication strategy, it will make marketing a lot easier as your customers will already feel a lot more connected with your brand. 

How To Set Up Communication Strategies In A Startup
There are ways in which these entrepreneurs can take up communication in their newly acquired business. Some of the steps include:
  • Define the target audience
You must have heard it several times that before you begin communicating, you should first of all have a clear definition of who your target audience is. How else can you foster your connection without knowing who your target audience is?

Depending on the type of target audience you have, every one of your communication tips should be tailored according to the audience.
This is because, the way you communicate with your investors, will not be the same way you will communicate with your staff.
This is very important as some entrepreneurs forget about their styles of communication with different groups of people. The way of communicating with different groups should be unique. After all, you wouldn't call your investor, "Baby" would you?
  • Choose the media to utilize 
Your message is as important as the type of media channel you use in passing them across. While you can create the ideal message for your target audience, however, publishing it in a place where your target audience never reads will not have any perfect effect. 
For example, if you are selling adult diapers, and you are utilizing TikTok, you might be wasting your time and energy. 
Also, you should try deciding if you will want to pass through the classic media which means anything and everything been written by reporters or the new media which entails online advertising and social media
Although most things are moving rapidly to the new media, the classic media is still relevant to its particular audience.
  • Create a crisis communication strategy
What this means is that the crisis communication plan is vital to any business as its lack can be disastrous. With the crisis communication plan, every company will have an idea of how best to deal with a crisis. Remember when Chip Wilson was under fire when he stated, "Some women's bodies just don't work." 
Crisis communication is for that type of situation. 
Major Aspects Of Having A Communication Plan
There are some aspects to having a highly effective communication plan and they include:
  • Preparation
Here, you will have to take out time to sit and think through the worst that can take place in your business. You should plan every bit of how you will deal with the crisis as they are taking place.
  • Credibility
When you are opportune to discuss your business crisis with the press, it is advisable not to say the sort of things that you just think up. Rather, say the things that are true and do not lie. This is your time to prove that your brand is not what they frame it to be. 
To Wrap It Up
Additionally, you should try measuring all of your communication activities as some forms of media are expensive. With this, have in mind that you must know how to make use of communication efficiently as it will go a long way for your startup.

https://beyondim.com/the-difference-between-communication-and-marketing-part-1/
https://www.washingtonpost.com/blogs/compost/wp/2013/11/12/how-not-to-apologize-with-chip-wilson-of-lululemon/
https://www.washingtonpost.com/lifestyle/style/lululemon-founder-chip-wilsons-apology-doesnt-pass-the-drishti-test/2013/11/12/914d2338-4bae-11e3-ac54-aa84301ced81_story.html?hpid=z4&tid=lk_inline_manual_3
http://overit.com/blog/creating-a-crisis-communications-strategy
3 Comments
Isla Murray link
5/13/2021 01:03:57 am

Wow! This article is good. I strongly agree with the strategies you have shared. Thanks a lot!

Reply
Zoe link
5/11/2022 07:54:33 am

What an exquisite article! Your post is very helpful right now. Thank you for sharing this informative one.

Reply
Mary Moore link
10/17/2022 06:43:49 am

Sincerely appreciated. I'm grateful for this wonderful article. Keep sharing!

Reply



Leave a Reply.

    Picture
    Take a Tour

    Categories

    All
    Artificial Intelligence
    Blockchain
    Coworking
    Creativity
    Cryptocurrency
    Cybersecurity
    Economy
    Education
    Entertainment
    Entrepreneurship
    Environment
    Fashion
    Freelancing
    Gaming
    Gen Z
    Gig Economy
    How To
    How-to
    Innovation
    Management
    Member Spotlight
    Mental Health
    Music
    Nonprofit
    Personal Finance
    Podcast
    Privacy
    Product Development
    Productivity Hacks
    Relationship Building
    Remote Workers
    Self Care
    Self-care
    Sharing Economy
    Small Business
    Startup
    Streetwear
    Travel
    Writing
    Zen

Location | Book A Tour

What Our Members Are Saying

"Clean and modern facilities
Business grade internet
A real community vibe"
730 Commercial Street
​San Francisco, CA 94108

    Contact Us

Submit
  • Home
  • Get Support
    • Adult Coloring Pages
  • Get Space
    • Membership for Students
    • Coworking Space >
      • Coworking Membership Application
      • Take a Tour
    • Private Office >
      • Private Office for 3
      • Private Office for 6
      • Private Office for 7
      • Private Office for the Week
    • Event Space >
      • Event Space Application
      • Parking, Directions, and Pro-Tips
    • Meeting Rooms
  • Get Skills
  • Blog
  • Trial Week
  • Donate Now
How may I help you? ×

Connecting

You: ::content::
::agent_name:: ::content::
::content::
::content::