Fashion After Artificial Intelligence

Judging from statements published by the McKinsey Global Fashion Index, the fashion industry has tremendously increased at 5.5 percent yearly within the last decade. Also, in the year 2016, it was estimated to be worth roughly $2.4 trillion.
However, sales growth reduced by the end of 2016 and reports revealed that apparel companies have been carrying out innovations internally in a bid to reshape the fashion industry like shortening the whole fashion cycle
Moving away from the fashion front, robotics and artificial intelligence have found their way into the factory of retailers as well as warehouses to boost efficiency and productivity.
There are email marketing tools that clothing retailers can make use of as they provide personalized messaging that targets specific segments like regular shoppers or shoppers that are inactive.
AI Apps Used In The Fashion Industry
Some of the applications making waves in the fashion and retailing scene include:

• Affinity

This is a mobile app that makes use of both machine learning and human user input. It is used in suggesting diverse looks for a person’s style, body shape, fit, etc.

To begin using it, users swiftly take a survey that asks them questions like they should rate some fashion items by tapping on either a heart or X symbol.
According to the company behind the app, this process aids in teaching algorithms the personal style preferences of users, and the data is transferred to the fashion search and recommendation tool of the app.

• Finery

It is a wardrobe app that first of all, asks users for their email address as well as permission to swiftly access email receipts of all fashion purchases. The app has been said to be able to determine the exact apparel that is in the wardrobe of the user.

• Hook

This is a search engine that is being marketed to consumers, and the company claims it can help in keeping tracking of universal fashion trends, collect data points of customers and discover similar looking items from diverse retailers.
This app claims that it makes use of deep learning algorithms to give retailers the benefit of not just collecting but also analyzing customer data points, certain keywords, web navigation patterns, shopping cart price points, and their likes as well.

• Stylumia

This is a market intelligence app that attempts to accurately predict fashion trends with the aid of deep learning and artificial intelligence technologies.
Based on the website of the company, its application can take unstructured computer vision, normal language processing as well as behavior data and convert them into fashion insights.
The application is targeted directly at apparel manufacturers, clothing manufacturers, brands, retailers, lifestyle and fashion influencers who can prospectively make use of the insights to make decisions that are informed about the fashion trend in the future.
Conclusion
Fashion retail now makes use of a diverse variety of artificial intelligence technology right from computer vision down to robotics. But that is not the end of the story as of 2019. Since the technology is still new, they all still demand inputs from each shopper or operators of enterprises.