Gen Z Culture

Paula Lee 

​We all must have heard about the latest generation of humans that are being termed “Generation Z”. They call themselves the second-best generation as they are fond of sharing all of their issues and experiences with the world. Afterall, they are the most diverse generation in the history of the United States. 
However, some of us are lost on what exactly the Gen Z culture entails. So many people believe that they know what Gen Z consists of but we will have to set the stereotypes aside that they are the streaming generation. There have been times where Gen Z freelancers come in and it is hard for us to have a real conversation because the daypasser was too busy streaming during lunch time and it is almost impossible to get them to get off the screen. 

Research carried out suggests that most of the Gen Z-ers define themselves as:

• Creative
• Interesting
• Careless
• Fearless, and of course;
• Bold

We can clearly say that all of these sentiments are being powered by technology. Technology has been capable of bringing diverse cultures from faraway destinations closer than they could have ever imagined.
Cultural Traits Of Gen Z
Some of the defining cultural traits of generation Z include:

• All of the feels

We are all aware that Generation Z is deeply in touch with all of their feelings and they understand the vitality of addressing and expressing them. It is no news that almost everyone in this generation has claimed to have undergone measures of melancholy.
Most times, they address their feelings through music and have a playlist of what we can term “sad songs”. Little wonder “in my feelings” by Drake was a huge hit.

• Group of others

Gen Z-ers believe that music enables people to link with each other and with diverse cultures. They listen to more foreign music than any other generations.
With the research carried out, it was brought to light that so many Gen Z-ers are friends with a person or two online from so many other countries. 

• Attractions that are subliminal

A cultural trait of Gen Z is that they seek to discover. Discovering new music, things, ideas, and experiences tend to make them feel very good.
They believe that everyone has the strength to break through social media barriers and become great influencers. With the Gen Z-ers, the more relatable an individual is, the more influence and trust he or she can engender.

• Political Interests

What we know about the Gen Z-ers is that they are fully interested in engaging in political discussions. Also, their frictionless access to innovations and diverse types of content aids in empowering them to engage in ways no generation has.
Searching through the charts, it is noticeable that the sort of podcasts that mix politics and lifestyle is what is ranked on top. Greta is the perfect example of this, she is a Gen Z who was angrier than ever about climate change. 
To Wrap It Up
Gen Z-ers are not just all about the technology. They are trying to bring changes in the world that no previous generation has never seen or brought before. They are cutting through music, politics, and even venturing into workplaces to bring about change.
Even if they tend to be obsessed with their streaming services and phone screens, they also value audio as they see it as an escape from a visual simulation.

https://www.nytimes.com/interactive/2019/us/generation-z.html?module=inline
https://www.industryweek.com/talent/gen-z-answer-skills-gap-they-just-don-t-know-it-yet
https://www.nytimes.com/2019/04/02/insider/generation-z.html
https://www.eventmarketer.com/article/new-study-what-gen-z-really-wants-and-why-marketers-should-care/
https://www.industryweek.com/talent/gen-z-answer-skills-gap-they-just-don-t-know-it-yet