The word scrappy might sound like it is a hard and negative word but in a real sense, “scrappy” associates with companies or organizations which have been just launched and have been growing very quickly. On the other hand, the word, “startup” can be defined as the enthusiasm enjoyed by a company due to its successful fight and struggle. If a company is started to solve a problem with the implementation of the right strategies, there are high chances that it will be successful. If could be turned from a scrappy startup to a great company rather soon. There are a few ways to grow fast from a scrappy startup to a great company.
Solve a Problem with Your Startup
Your startup needs to solve a problem. Let it be an efficiency problem in an industry or climate change. Your company has a better chance to thrive if there is a real market for the product or service you are making.
Make sure the market likes the way you are trying to solve the problem so your company could be growing. You could always do a quick customer survey or an easier way to test it would be your website retention rate or your subscription rate.
Design efficient but relevant strategies
As a scrappy startup, you don't have the resources big companies have to push out a product and push for a product launch only to watch it fail. Make sure you design a strategy on how to enter a market before you launch. If a design fails, you can always rip up the piece of paper. It is a lot cheaper than having a failed product.
Encourage teamwork tradition
Starting a company the scrappy way needs a culture where teamwork is the basis of things. As there is a limited amount of resources in a scrappy startup, you need to make sure your team is not filled with divas. Make sure your team is willing to get down as there could be a problem with cashflow in a startup. Working as a team ensures that all the strategies are put into tasks and that every bit of the startup works harmoniously to meet a particular goal. Same Team, Same Dream. A scrappy startup simply can't afford otherwise.
Proper and efficient leadership
Leadership makes a good team a dream team. Leadership is very important as an effective leader would strategize, eliminate problems, guide the team in the right direction toward a goal within a set timeline, pivot when necessary, and charismatic. A scrappy startup highly depends on proper leadership.
Every entrepreneur should want to start a scrappy startup in his/ her lifetime. Leading a scrappy startup could be such an accomplishment especially when it becomes a successful company with the start of zero. It is important to value and cherish whatever little you have. It is important for you to remember that everything starts small and in order to succeed as a scrappy startup, you need to be enthusiastic and keen to detail even if you may not like the humble beginning.