The fashion world, as we have known it for centuries, has always been an aggressive field. This is because designers have no choice than to be two levels ahead of every fashion curve and set the right tone for all of their iconic designs
However, with so many innovations taking place, the fashion industry can be turned into a much more manageable, vigorous, powerful, and transparent community instead of the energy-draining treadmill filled with confusion and misalignment.
As a result of all this, fashion technology is swiftly turning into a developing and highly energetic community that is established by incubators and accelerators such as Silicone valley's fashion tech accelerator and the New York fashion tech lab.
Also, there are popular brands that have started incorporating artificial intelligence into everything from their personalized running shoes down to chatbots that help the shoppers. Some of these brands include:
Steps AI Is Taking To Change Fashion
Some of the ways that artificial intelligence is changing our wardrobe and fashion include:
This has to do with the color, look, and the cut of the material of apparel that we are intrigued in. No fashion decision does not make use of a visual guide.
Though the visuals of the clothing are very vital, it is also very difficult to disclose to a machine the type of piece of clothing look you have in your mind. However, it is all changing thanks to Artificial Intelligence.
How artificial intelligence is helping out is by floating in line with helping buyers to envision their thoughts. Even if it involves giving an image or placing the shade of an item, AI will carry out a reverse image search.
An example is a case where your friend wore a patterned dress that you like. You can easily click on the photo of your friend and swiftly upload it on the fashion site. For an AI algorithm, it will give the same or an item that looks like it. Aliexpress already has something that is exactly like this. It also will give manufacturers ideas of what people want.
Acting as a personal stylist to technological savvy fashion enthusiasts, Hook has made it as the principal artificial intelligence fashion feed for customers in the fashion industry.
The app is capable of learning what the customer prefers in real-time by making moves to investigate the item pictures the person has loved or placed on her wishlist. This is done so that other customers can discover the items they cherish as well.
Furthermore, the app supports buyers to shop like modern designers by increasing its amazing search capacity in a bid to locate a specific product they need.
To Wrap It Up
Even big data tools are being used to allow retailers to keep up with the competitive pricing plan as well as linking machine learning and artificial intelligence. With this, retailers can enhance and reduce their costs.