Streetwear- The New Business Attire for Millennials

The old-fashioned attire for business requires a person to dress formally. This might mean a suit and a tie or pencil skirt and stilettos. One can call this business attire the uniform that was accepted worldwide. However, with generational gaps, shifting workplace values and hiring of the millennials by the millennials, workplace attire has changed as well. 
How Are Millennials Dressing Up for Business?
Millennials who are owners of business or startups share their uniforms now. Usually, one can start with footwear which is usually a pair of expensive streetwear brand. Be it Nike or Adidas, you will notice that the selection of brands is limited to streetwear. On the other hand, the rest of the attire has also turned to the inclusion of comfortable clothing.
We can take a look at tech entrepreneurs of Silicon Valley including Mark Zuckerberg who is usually seen wearing t-shirts with earthy tones or hoodies with soft material. It has almost become a status symbol for the millennials in the business world. In the words of Avery Hartmans at Business Insider, “For many of the Valley’s elites, the right pair of kicks is a trademark accessory carefully selected to convey a mix of power, nonchalance, creativity, and exclusivity.” 
It is not only the famous CEOs like Jack Dorsey or Kevin Systrom that are adopting the streetwear culture while tackling business but the millennials at large who are entirely altering business attire. Many times, the high-end streetwear brands including Jordans, Balenciaga, Gucci and Acne Studios are called ‘ugly’ too. However, the counter-argument of the millennials is that they are cool and comfortable. The younger generation taking over the enterprise world prioritizes comfort over other factors for dressing up.
High-Fashion Catering to Millennials
At the start, there was a lot of resistance to make any space for millennials to dress in the streetwear as business attire. However, fashion brands are not behind and they are quickly catching up with consumer demand to provide comfortable sneakers and laid back clothing to youth handling enterprises. Anna Wintour, the editor-in-chief at Vogue said, “There are sneakers everywhere.” Fashion designers and fashion editors are taking into account that fashion is not the same as it used to be.
What was conventionally considered casual and ugly is being adopted as cool and everyday dress-up for dealing with work. However, millennials now feel more confident as they dress-to-kill-it instead of dress-to-impress.
Future of Business Attire
We can expect more people to adopt streetwear during work hours and business dealings rather than wearing something that makes them feel like wearing a costume. In an interview with Bustle, a woman shared her perspective saying, “We already have to be at work for 8 to 9 hours, 5 days a week and we shouldn’t have to put on a show and be uncomfortable for that amount of the time.” That being said, the streetwear for work seems to be here for a long stay. It can modify and improve the way the millennials perform and interact during business hours.