Mindshare capture is the amount of space a company occupies a customer’s mind. According to Investopedia, “Mindshare is a marketing term that describes the amount consumer awareness or popularity surrounding a particular product, idea, or company. Practically, it is the consumer perception of a particular brand or product compared to their rivals as measured by the amount of talk or mentions generated by the public or the media.” The more mindshare a company has, the more market share it will convert and the brighter their future will be. It is not easy to capture the minds of people in the modern days as an average person at the computer probably has more than 5 tabs open at a time, plenty of messages coming through, and social media newsfeed being as hyped as ever.
If your company can successfully gain mindshare of your customers, it will lead to more sales. Once your company had gained the mindshare of your customers, probably 3 out of 5 tabs opened on your customers’ web browser are at your company’s web page. And as humans are social animals, your customers might chat with their friends via social media, texts, or word of mouth which will make mindshare capture even stronger.
Here are 4 ways to ensure success in gaining mindshare.
1. Have a unique and great product-
If you have a great product, your customers will for sure come back for more. For example, Coca-Cola has had the same great recipe since the 1800s. Another example would be Amazon, which was a unique way to sell books on the internet. Both Amazon and Coca-Cola were great for their unique product.
2. Offer great customer service-
People definitely remember if they were made to feel special and they would definitely tell their friends about it.
3. Have your product always be available-
Make sure your product is always available. Not only would your customers be excited about it, but also, you could only make money when your product is available unless you are running a Kickstarter campaign. But, you are building a real company so make sure it is always available.
4. Make your customers feel something-
Your customers should be excited, happy, fascinated, or whatever feeling they have while using your product. The more they feel while using your product the more your company will occupy their mind. Apple was a master of this. Their ads would make people feel something and Steve Job’s presentation would make users feel like they are different just by using Apple products.
Get started on capturing the mindshare of your customers today!