National Ice Cream Month

by Catherine Choy

We All Scream for Ice Cream!

In July, the temperature rises and so does our craving for ice cream. Thankfully, July is National Ice Cream Month! And yes, this is a real thing.
It all started in 1984 when Senator Walter Dee Huddleston of Kentucky sponsored a Joint resolution 298 followed by a Joint resolution 543 in the U.S. House of Representatives sponsored by Representative Kika de la Garza of Texas. In the same year, President Ronald Raegan signed a presidential proclamation that designated July the nation’s National Ice Cream Month and labeled the third Sunday of July National Ice Cream Day. This year, the third Sunday of July lands on the 21st which is a perfect day to binge eat your favorite ice cream flavors. 
The proclamation encouraged citizens to pay tribute to National Ice Cream Day by attending “appropriate ceremonies and activities” and emphasized that it is simply our duty as Americans to participate.  This should not be difficult considering that Americans eat more ice cream than any other country in the world. According to the International Dairy Foods Association, the average American consumes more than 23 pounds of ice cream each year. 
Ice cream companies contribute immensely to the nation’s economy by providing direct jobs and earning sales. According to Dairy Delivers, the nation’s ice cream industry earns and contributes 39 billion dollars to the United States economy and provides more than 180,000 jobs for people across the country. Now, that is something to celebrate!
Various shops and vendors in San Francisco will offer sweet and cheap deals on this sweet day. These include popular stores such as Baskin Robbins, CREAM, Dippin Dots, and Sonic. Am event that one should definitely consider attending is The Scoop. The Scoop will be located at the SoMa StrEat Food Park or 428 11th Street, SF 94103. The event will be held on Sunday, July 21st from 11am-5pm. More than 15 vendors will be there to serve over 50 different flavors of ice cream for everyone. A $5 admission fee will be required but will remain free for children ages 10 and under. The event is open for everyone, dogs included! A DJ will also be there to blast music you can dance to as you enjoy your scooped, swirled, or rolled ice cream.
There are over a thousand ice cream flavors created today and July is a great time to grab your favorite one with your family and friends. You are also welcome to join everyone here at Treehouse Society on National Ice Cream Day! This will be a great opportunity to network and try out exquisite ice cream flavors from Bi-Rite, one of the most famous ice cream shops in San Francisco. We will also be holding a coworking day which means a day full of collaborating and creating. This event will be held from 10am-5pm.
As the famous English art historian, Iain Pears, once said, “A day without ice cream was a day wasted”, so be sure to not waste your day! Celebrate, eat delicious ice cream, and network with us at our Ice Cream Social Coworking Day as well!
Sources:
https://www.idfa.org/news-views/media-kits/ice-cream/ice-cream-sales-trends
http://www.holidayscalendar.com/event/national-ice-cream-day/
https://www.idfa.org/news-views/media-kits/ice-cream/july-is-national-ice-cream-month
https://www.thrillist.com/news/nation/national-ice-cream-month-deals-2019-free-ice-cream
http://www.somastreatfoodpark.com/events-db/2019/6/4/ice-cream-sunday